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Strategic Communications for School Leaders

Author: Vicki Gunther

Publisher: Rowman & Littlefield Publishers

Published: 2011-03-16

Total Pages: 200

ISBN-13: 1442209445

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Strategic Public Relations Leadership

Author: Anne Gregory

Publisher: Taylor & Francis

Published: 2022-07-22

Total Pages: 186

ISBN-13: 1000603415

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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

Why School Communication Matters

Author: Kitty Porterfield

Publisher: Rowman & Littlefield

Published: 2014-07-07

Total Pages: 285

ISBN-13: 147580914X

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Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions

The Communicating Principal

Author: Trinette Marquis

Publisher: Rowman & Littlefield

Published: 2021-12-08

Total Pages: 196

ISBN-13: 1475862644

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The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support. The Communicating Principal: Practical Strategies for School Leadersprovides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principal—what you need, how it can be done quickly and inexpensively, and how to measure success so that it can be shared and replicated. Not every school or district can afford a communication professional; The Communicating Principal is the next best thing.

Strategic Management Communication for Leaders

Author: Robyn Walker

Publisher: Wessex, Incorporated

Published: 2017-11-15

Total Pages: 408

ISBN-13: 9780999486122

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Leading the Narrative

Author: Mari K Eder

Publisher: Naval Institute Press

Published: 2011-12-15

Total Pages: 155

ISBN-13: 1612510698

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Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Author: Normore, Anthony

Publisher: IGI Global

Published: 2019-03-08

Total Pages: 553

ISBN-13: 1522585176

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As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.

How to Build Communication Success in Your School

Author: Karen Dempster

Publisher: Taylor & Francis

Published: 2017-03-27

Total Pages: 147

ISBN-13: 131528216X

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Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Foreword -- Introduction -- Chapter 1 Communication matters -- Chapter 2 Hear from the parents -- Chapter 3 How are you doing? -- Chapter 4 Your starting point: Your vision -- Chapter 5 What is holding you back? -- Chapter 6 Know your audiences -- Chapter 7 Create your own marketing advantage -- Chapter 8 Build your skills -- Chapter 9 Inspire and motivate -- Chapter 10 Stop the overload -- Chapter 11 Take the technology advantage -- Chapter 12 Communicating change -- Chapter 13 When crisis hits -- Chapter 14 Communicating inclusively -- Chapter 15 Put it into action -- Chapter 16 Are you succeeding? -- Chapter 17 Create good habits -- Chapter 18 You're ready to go -- Bibliography -- Appendix 2.1 Fit2Communicate survey results -- Appendix 4.1 SWOT analysis for schools template -- Appendix 4.2 Example survey questions for parents -- Appendix 4.3 Example survey questions for teachers and governors -- Appendix 6.1 Understanding how far you need to move your audiences' mindset -- Appendix 7.1 Example school media policy -- Appendix 9.1 Building an impactful story -- Appendix 9.2 Delivering inspirational messages -- Appendix 10.1 An example to support parents in finding information -- Appendix 12.1 Question and answer template -- Appendix 13.1 Crisis communication in schools: Key messages template -- Appendix 13.2 Crisis communication plan template -- Appendix 13.3 Crisis management communication principles for schools -- Appendix 15.1 Your school communication plan -- Appendix 15.2 Building your parent/student/teacher partnership agreement -- Index

Maximum Impact

Author: Brian K. Creasman

Publisher: Rowman & Littlefield

Published: 2020-11-01

Total Pages: 107

ISBN-13: 1475858930

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Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!

Strategic Communication During Whole-system Change

Author: Francis Martin Duffy

Publisher: Leading Systemic School Improvement

Published: 2007

Total Pages: 276

ISBN-13:

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Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning.