Stop, Think, Go, Do

Stop, Think, Go, Do PDF

Author: Steven Heller

Publisher: Rockport Publishers

Published: 2012-05-01

Total Pages: 224

ISBN-13: 1610583892

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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

Just My Type

Just My Type PDF

Author: Simon Garfield

Publisher: Penguin

Published: 2011-09-01

Total Pages: 388

ISBN-13: 1101577819

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A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

The Complete Manual of Typography

The Complete Manual of Typography PDF

Author: James Felici

Publisher: Adobe Press

Published: 2012

Total Pages: 374

ISBN-13: 9780321773265

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This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.

One Hundred Great Books on Typography

One Hundred Great Books on Typography PDF

Author: Agata Toromanoff

Publisher: Uitgeverij Luster

Published: 2016

Total Pages: 0

ISBN-13: 9789460581854

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This book presents the reader with one hundred valuable and influential books on the subject. Thematic sections allow the reader to navigate easily, and thorough reviews explain the importance of each book. This versatile collection is the ideal library for anyone who wants to know how type works and, more importantly, how to use it. The book also contains three interviews with typography experts and authors of influential books on the subject.

Young Money

Young Money PDF

Author: Kevin Roose

Publisher: Grand Central Publishing

Published: 2014-02-18

Total Pages: 266

ISBN-13: 1455572322

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Becoming a young Wall Street banker is like pledging the world's most lucrative and soul-crushing fraternity. Every year, thousands of eager college graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money-- as well as how to dress, talk, date, drink, and schmooze like real financiers. Young Money is the inside story of this well-guarded world. Kevin Roose, New York magazine business writer and author of the critically acclaimed The Unlikely Disciple, spent more than three years shadowing eight entry-level workers at Goldman Sachs, Bank of America Merrill Lynch, and other leading investment firms. Roose chronicled their triumphs and disappointments, their million-dollar trades and runaway Excel spreadsheets, and got an unprecedented (and unauthorized) glimpse of the financial world's initiation process. Roose's young bankers are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work. Young Money is more than an expose of excess; it's the story of how the financial crisis changed a generation-and remade Wall Street from the bottom up.

Sh*t Rough Drafts

Sh*t Rough Drafts PDF

Author: Paul Laudiero

Publisher: Chronicle Books

Published: 2014-04-15

Total Pages: 137

ISBN-13: 145214026X

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Sh*t Rough Drafts collects imagined misguided early drafts of classic books, screenplays, and contemporary literature, creating visions of alternate works that would exist had the authors not come to their senses. What if F. Scott Fitzgerald had gone with the title The Coolest Gatsby? How would The Hunger Games change if Peeta were armed only with blueberry muffins? And how would the Star Wars films play out if Darth Vader is Luke's father, but Chewbacca is also his cousin? Harry Potter, MacBeth, Jaws, The Lord of the Rings, Moby Dick, and many more are each presented as if they were the actual typed or handwritten pages by the authors themselves, revealing the funny and frightful works they might have been with a little less capable judgment.