Sports and City Marketing in European Cities

Sports and City Marketing in European Cities PDF

Author: Leo van den Berg

Publisher: Routledge

Published: 2017-03-02

Total Pages: 129

ISBN-13: 1351898450

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In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

European Cities in the Knowledge Economy

European Cities in the Knowledge Economy PDF

Author: Leo van den Berg

Publisher: Routledge

Published: 2017-11-28

Total Pages: 324

ISBN-13: 1351158708

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Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing together comparative case studies from Amsterdam, Dortmund, Eindhoven, Helsinki, Manchester, Munich, Münster, Rotterdam and Zaragoza, this volume examines the cities' roles, as well as how the knowledge economy affects urban management and policies. In doing so, it demonstrates that the knowledge economy is a trend that affects every city, but in different ways depending on the specific local situation. It describes a number of policy options that can be applied to improve cities' positions in this new environment.

E-Governance in European and South African Cities

E-Governance in European and South African Cities PDF

Author: Leo van den Berg

Publisher: Routledge

Published: 2017-11-28

Total Pages: 248

ISBN-13: 1351159143

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Since the late 1990s, city councils have become increasingly aware of the potential for information technologies (ICTs) to improve the management of cities and as an instrument for economic and social policy. This has resulted in a wave of urban ICT strategies and policies, such as the adoption of ICTs within the city administration itself, projects that facilitate access to ICTs by weaker social groups and policies to improve the urban electronic infrastructure. By comparing eight cities - Barcelona, Cape Town, Eindhoven, Johnnesburg, Manchester, Tampere, the Hague and Venice - this book examines a range of innovative urban e-governance strategies and develops a framework of analysis that permits a common approach. Throughout the book, a distinction is made between access policies (aimed at improving access to ICTs for all citizens), content policies (directed to improve the use of ICTs in the city administration and semi-public domains) and infrastructure policies (to improve the provision of broadband infrastructure). For each of the cities, e-strategies and policies are critically reviewed and compared. The book reveals that urban e-strategies have evolved from an internal and technology-centred orientation to a more outward-looking approach.

Cities as Engines of Sustainable Competitiveness

Cities as Engines of Sustainable Competitiveness PDF

Author: Leo van den Berg

Publisher: Routledge

Published: 2016-05-23

Total Pages: 277

ISBN-13: 1317166051

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Reflecting on two decades of ’competitiveness-oriented’ urban policies in Europe, this book investigates the current challenges cities face to sustain their economic position and how this can be balanced with social progress and environmental improvements. Complementing previous surveys on local and urban development and competitiveness-based strategies, this volume provides longer term views on the evolution of such policies at the city level, from the personal perspective of city officials in eight European cities. More concretely, it looks at how the urban dimension in EU policies have evolved over time, the kinds of urban policy supported by the EU over the last two decades and how cities have been involved with this process. The book investigates the portfolios of competitiveness-oriented policies which have been developed by European cities and how they see the link between urban/spatial development policies and sustainable competitiveness. Finally the book fleshes out a number of challenges and initiatives taken by the eight European cities and their governments in the face of current challenges in order to pave the way towards more competitive and sustainable urban economies.

Sport Tourism Destinations

Sport Tourism Destinations PDF

Author: James Higham

Publisher: Routledge

Published: 2007-03-30

Total Pages: 317

ISBN-13: 1136364625

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Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.

Marketing Innovations for Sustainable Destinations

Marketing Innovations for Sustainable Destinations PDF

Author: Alan Fyall

Publisher: Goodfellow Publishers Ltd

Published: 2009-09-06

Total Pages: 354

ISBN-13: 190688496X

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A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

National Policy Responses to Urban Challenges in Europe

National Policy Responses to Urban Challenges in Europe PDF

Author: Leo van den Berg

Publisher: Routledge

Published: 2016-07-22

Total Pages: 461

ISBN-13: 1317090047

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This book presents a unique overview of urban policy conducted by national authorities in the fifteen 'old' member states of the EU. Focussing on recent changes in the development of the larger cities and changes in policymaking by national authorities with respect to urban development, the book is structured around 15 'country chapters', written by national experts in the field of urban development. The book provides an up-to-date source of information, and will be of importance to anyone involved in the role and development of European cities as well as the formulation and delivery of associated national policies.

Sport Tourism

Sport Tourism PDF

Author: Brent W. Ritchie

Publisher: Channel View Publications

Published: 2004-07-26

Total Pages: 316

ISBN-13: 1845413377

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This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The book suggests the need for a more balanced analysis of the impacts and issues associated with future sport tourism development.

The Sustainable City XIII

The Sustainable City XIII PDF

Author: S. Mambretti

Publisher: WIT Press

Published: 2019-12-06

Total Pages: 735

ISBN-13: 1784663557

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Containing papers presented at the 13th International Conference on Urban Regeneration and Sustainability, this volume includes latest research providing solutions that lead towards sustainability. The series maintains its strong reputation and contributions have been made from a diverse range of delegates, resulting in a variety of topics and experiences.

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