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Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport

Author: Laurel Walzak

Publisher: Common Ground Research Networks

Published: 2021-05-12

Total Pages: 303

ISBN-13: 186335221X

In Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport leading scholars from five continents explore the socio-cultural and political aspects of sport media vectors. The book covers a complementary range of topics: esports; livestreaming; traditional linear broadcasting; gender, sexual orientation and masculinities in sport media; global comparisons; media and technological implications of sport; and audience study. The book plays an important role in understanding the globalization of live sport from the sport media point of view, which has not been widely investigated. However, due to recent demand by fans to consume and engage with live sport and the concomitant growth of digital platforms supplying fans with access and enhancing their consumption experience, it is gaining importance and attention in the field. Consequently, a common thread is a focus on the intersection between scholarly work and its convergence with and practical relevance for industry practice.

Examining and Mitigating Sexual Misconduct in Sport

Author: Tanya Prewitt-White

Publisher: Routledge

Published: 2022-03-03

Total Pages: 250

ISBN-13: 1000547825

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Sexual Misconduct in any environment is a gross abuse of trust and this is no different within the sport world. Examining and Mitigating Sexual Misconduct in Sport outlines systemic and sociological explanations for why sport is a site of sexual misconduct. The authors in the text describe cultural realities and considerations sport stakeholders must acknowledge and be informed of to make sport a more equitable and safe space. Personal narratives from a variety of sport stakeholders, which unveil their lived experiences of sexual misconduct and humanize survivor stories in ways often ignored in sport and society, are shared. Authors offer recommendations to all sport stakeholders to mitigate incidents of and harm done by sexual misconduct. Guidelines and suggestions for sport stakeholder practices that better protect individuals in sport, address sexual misconduct when it occurs, and mitigate the harm and trauma experienced because of incidents of sexual misconduct are also examined and provided. This book is the first text of its kind to invite sport stakeholders to have open, vulnerable, and honest discussions around a timely topic often minimized, denied and/or ignored in sport. A ground-breaking new book, Examining and Mitigating Sexual Misconduct in Sport is key reading for any sport coach, sport parent, sport psychology professional, or sport administrator.

Sport and Mediatization

Author: Kirsten Frandsen

Publisher: Routledge

Published: 2019-11-05

Total Pages: 224

ISBN-13: 1000732819

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Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport. Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only ’driven’ by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization. Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.

Sport Media Vectors: Gender and Diversity, Reconstructing the Field

Author: Laurel Michele Walzak

Publisher: Common Ground Research Networks

Published: 2021-11-12

Total Pages: 190

ISBN-13: 1612290000

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In this book, Walzak, Collura and Vidotto bring together an invited collection of writing from emerging scholars about sports, sports media and equity. We are excited about this work as authors span from undergraduates and Masters students to doctoral candidates from Canada and Ireland. All of us are passionate and excited about the possibilities for equity and radical change that needs to happen across the sports and sports media landscape to make sports truly equitable. This collection reflects the author's personal investments and interest in sports. Chapter themes include racialized sports women, media inequities in women's sports including basketball, soccer and swimming, and personal narratives of disability in sport.

Sport Beyond Television

Author: Brett Hutchins

Publisher: Taylor & Francis

Published: 2012-04-27

Total Pages: 256

ISBN-13: 1136321101

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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Global Media Sport

Author: David Rowe

Publisher: A&C Black

Published: 2011-12-01

Total Pages: 193

ISBN-13: 1849666768

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

Digital Media Sport

Author: Brett Hutchins

Publisher: Routledge

Published: 2013-09-05

Total Pages: 292

ISBN-13: 1134107943

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Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

The Digital World of Sport

Author: Sam Duncan

Publisher: Anthem Press

Published: 2020-09-28

Total Pages: 178

ISBN-13: 1785275062

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This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.

Sports Media

Author: Andrew C. Billings

Publisher: Routledge

Published: 2012-01-25

Total Pages: 273

ISBN-13: 1136838813

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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.