Specialty Shop Retailing

Specialty Shop Retailing PDF

Author: Carol L. Schroeder

Publisher: John Wiley & Sons

Published: 2002-10-24

Total Pages: 386

ISBN-13: 0471233587

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This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).

Specialty Shop Retailing

Specialty Shop Retailing PDF

Author: Carol L. Schroeder

Publisher: John Wiley & Sons

Published: 2007-06-04

Total Pages: 434

ISBN-13: 0470107413

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Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

Specialty Shop Retailing

Specialty Shop Retailing PDF

Author: Carol L. Schroeder

Publisher: Henschelhaus Publishing, Incorporated

Published: 2017-12

Total Pages: 472

ISBN-13: 9781595985767

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This 4th edition of Specialty Shop Retailing is widely praised for its enjoyable writing style and wealth of practical information based on the author's 40 years as an award-winning independent retailer. It includes chapters on using online resources and is intended to help new and experienced retailers achieve sustained success.

How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop

How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop PDF

Author: Sharon L. Fullen

Publisher: Atlantic Publishing Company

Published: 2004

Total Pages: 256

ISBN-13: 0910627320

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Book & CD-ROM. This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centres. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable speciality store. This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices the book will demonstrate how to: increase impulse sales and improve presentation, utilise merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.

Filene's

Filene's PDF

Author: Michael J. Lisicky

Publisher: Arcadia Publishing

Published: 2012

Total Pages: 130

ISBN-13: 0738591580

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See how brothers Edward and Lincoln Filene brought fashion and entertainment to generations of Bostonians. It was regarded as the World's Largest Specialty Store. William Filene's Sons Company was founded in 1870 and brothers Edward and Lincoln Filene were revolutionaries who championed employee relations and innovative merchandising. In 1909, Edward organized and opened Filene's famous Automatic Bargain Basement, while Lincoln helped found the Federated Department Stores Company in March 1929. Filene's was a pioneer in branch-store development. In its heyday, the store hosted appearances by fashion designers, such as Christian Dior, Pierre Cardin, and Pauline Trigère, in addition to celebrities, like Zsa Zsa Gabor, Gloria Swanson, and Gene Autry. A victim of retail consolidation, the flagship downtown Boston store closed its doors in 2006. Its building, designed by the internationally renowned architect Daniel Burnham, celebrated its 100th anniversary in 2012 and anxiously awaits its redevelopment. Now, you can see some of these historic photographs that come directly from the Filene Marketing Archives at the Boston Public Library.

How to Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop

How to Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop PDF

Author: Douglas Brown

Publisher: Atlantic Publishing Company

Published: 2017-01-15

Total Pages: 321

ISBN-13: 162023081X

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Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others. You have the passion, but you need information to figure out the nitty-gritty details like regulations and financing. This book will give you industry-specific advice by discussing how to refine your vision, how to market your product as a specialty food, and more. This book will also cover the basics that any retail store owner needs to know. You want to make sure that you’re not missing anything as you carefully decide if owning a gourmet retail store is right for you — and this book will guarantee that you don’t. Gourmet food products (and corresponding gourmet retail stores) are here to stay as a part of the U.S. economy, despite economic uncertainty, since they are far more affordable luxuries than many other specialty items. They have also weathered the change to a more e-commerce–filled world, even though a big part of the appeal of specialty stores is the in-person experience. Websites can be thoughtfully designed to supplement a brick-and-mortar store, or a completely online enterprise can provide specialty goods to consumers via shipping. This new A-to-Z guide is updated and completely revised to reflect changes in the specialty food industry and the technology that governs retail stores. Enjoy stories from real-life entrepreneurs and practical insights needed to start, operate, and manage a highly profitable specialty store. It is the perfect book for entrepreneurs, schools, and technical training centers.

Specialty Retailers -- Marketing Triumphs and Blunders

Specialty Retailers -- Marketing Triumphs and Blunders PDF

Author: Ronald D. Michman

Publisher: Bloomsbury Publishing USA

Published: 2001-02-28

Total Pages: 280

ISBN-13: 0313000417

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Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.

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