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Sounds Good on Paper

Author: Roger Horberry

Publisher: A&C Black

Published: 2010-05-01

Total Pages: 194

ISBN-13: 1408122316

Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London's top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.

Good on Paper

Author: Rachel Cantor

Publisher: Melville House

Published: 2016-01-26

Total Pages: 298

ISBN-13: 1612194710

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THE HIGHLY ANTICIPATED SECOND NOVEL FROM THE WRITER EMILY ST. JOHN MANDEL (STATION ELEVEN) CALLS “SHARP, WITTY, AND IMMENSELY ENTERTAINING” Is a new life possible? Because Shira Greene’s life hasn’t quite turned out as planned. She’s a single mom living with her daughter and her gay friend, Ahmad. Her PhD on Dante’s Vita Nuova hasn’t gotten her a job, and her career as a translator hasn’t exactly taken off either. But then she gets a call from a Nobel Prize-winning Italian poet who insists she’s the only one who can translate his newest book. Stunned, Shira realizes that—just like that— her life can change. She sees a new beginning beckoning: academic glory, demand for her translations, and even love (her good luck has made her feel more open to the entreaties of a neighborhood indie bookstore owner). There’s only one problem: It all hinges on the translation, and as Shira starts working on the exquisitely intricate passages of the poet’s book, she realizes that it may in fact be, well ... impossible to translate. A deft, funny, and big-hearted novel about second chances, Good on Paper is a grand novel of family, friendship, and possibility.

Sounds Good on Paper

Author: Roger Horberry

Publisher: A&C Black

Published: 2010-05-01

Total Pages: 194

ISBN-13: 1408134403

DOWNLOAD EBOOK →

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it. For business writers, they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures of speech and explains how they can help anyone who works with words, regardless of profession, to express themselves with more style and impact. Sounds Good on Paper is a practical guide to every figure of speech you never knew you knew, including the chiasmus ('You can take the boy out of Essex, but you can't take Essex out of the boy'), tmesis ('abso-blooming-lutley') and kenning ('pencil pusher' or 'coffin dodger'). It shows how you can use figures to make your words work harder and pump up your powers of persuasion. If you want to inspire and engage your readers, this book is here to help.