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Soft Selling in the 21st Century

Author: Linda Mcdonald

Publisher: Page Publishing Inc

Published: 2021-03-09

Total Pages: 129

ISBN-13: 1662435967

Linda McDonald has extracted the essential gems from her renowned sales training seminars and concentrated them all in one pure diamond of a book. Soft Selling in the 21st Century is an easy-to-follow prescription for sure-fire sales success. Linda covers essential preparation to sell, from goal-setting to eliminating the competition. Then she lays out a clear "Blueprint of Sales" that will guide any reader, from beginner to seasoned professional, to foolproof closings. Throughout she emphasizes the new musts for 21st-century sales: educating the client and stellar service.

Soft Selling in the 21st Century - Hard Core Out/Soft Core in

Author: Linda Carol Ballou

Publisher:

Published: 2009-05-01

Total Pages: 118

ISBN-13: 9780615293257

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Extracting the essential gems from her renowned sales training seminars and concentrating them all in one prescription for sure-fire sales success, Dr. Ballou covers all aspects of sales, from goal-setting to eliminating the competition. She also lays out a clear guide to foolproof closings.

Integrity Selling for the 21st Century

Author: Ron Willingham

Publisher: Currency

Published: 2003-06-17

Total Pages: 239

ISBN-13: 0385509561

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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Marketing in the 21st Century

Author: Bruce D. Keillor

Publisher: Bloomsbury Publishing USA

Published: 2007-07-30

Total Pages: 1127

ISBN-13: 0313086435

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Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.

Marketing in the 21st Century and Beyond

Author: Bruce D. Keillor

Publisher: Bloomsbury Publishing USA

Published: 2012-11-12

Total Pages: 276

ISBN-13: 1440828539

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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Soft Sell

Author: Tim Connor

Publisher: Sourcebooks, Inc.

Published: 2003-04

Total Pages: 245

ISBN-13: 1402214901

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Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales success! Soft Sell gives you: --An in-depth, self-analysis questionnaire to get you started --Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations --The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself --Simple ways to get out of a sales slump --17 principles for personal achievement And Soft Sell explains: --Sales objections--what they actually mean and how to overcome them --Attitude--how to really increase your success --Prospecting--how to discover the prospect's dominant buying motive --The sales interview--get your prospect to tell you how to sell to him or her --Service--building customer support and loyalty to increase repeat business

Soft Sell

Author: Tim Connor

Publisher:

Published: 1994

Total Pages: 228

ISBN-13: 9780942061642

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With over 150,000 copies of this classic sales title sold, Soft Sell combines pragmatic, real-world advice with helpful hints & sales strategies.

Soft Selling in a Hard World

Author: Jerry Vass

Publisher: Running Press Book Publishers

Published: 1993

Total Pages: 232

ISBN-13: 9781561382989

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Now in paperback, this innovative guide to the art of selling is a hands-on how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice.

Marketing in the 21st Century: Company and customer relations

Author: Bruce David Keillor

Publisher: Greenwood

Published: 2007

Total Pages: 280

ISBN-13:

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A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Diplomacy in the 21st Century

Author: Paul Sharp

Publisher: Routledge

Published: 2019-05-02

Total Pages: 164

ISBN-13: 1351371460

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This book provides an introduction to the theory and practice of diplomacy and its vital role in an era of increasing international uncertainty. The work employs a distinctive "diplomatic perspective" on international relations and argues that the experience of conducting diplomacy gives rise to a set of priorities: first, the peaceful resolution of disputes; second, the avoidance of unwanted conflict; and, third, the minimization of the intensity of violent conflict where it has become unavoidable. It argues that changes in the international system require a shift in priorities from the diplomacy of problem-solving by building institutionalized cooperation, to the diplomacy of managing relationships between people. Divided into three sections, the first examines what is meant when we talk about diplomacy, why we need diplomats, and the operations of the modern diplomatic system of states. The second discusses the "three bads," about which people generally worry: bad leaders, bad media, and bad followers. The idea of "bad" is considered in terms of the moral character, professional competence, and the consequences of what people do for us. The final section discusses diplomacy and bad diplomats, reviewing what people can do to help themselves and the professionals be good diplomats. This book is intended as a primary text for courses in international diplomacy and as a supplementary text for courses on contemporary issues in international relations.