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Author: Tim Connor
Publisher:
Published: 1994
Total Pages: 228
ISBN-13: 9780942061642
DOWNLOAD EBOOK →With over 150,000 copies of this classic sales title sold, Soft Sell combines pragmatic, real-world advice with helpful hints & sales strategies.
Author: Tim Connor
Publisher: Sourcebooks, Inc.
Published: 2003-04
Total Pages: 245
ISBN-13: 1402214901
DOWNLOAD EBOOK →Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales success! Soft Sell gives you: --An in-depth, self-analysis questionnaire to get you started --Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations --The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself --Simple ways to get out of a sales slump --17 principles for personal achievement And Soft Sell explains: --Sales objections--what they actually mean and how to overcome them --Attitude--how to really increase your success --Prospecting--how to discover the prospect's dominant buying motive --The sales interview--get your prospect to tell you how to sell to him or her --Service--building customer support and loyalty to increase repeat business
Author: Jerry Vass
Publisher: Running Press
Published: 1998-08-30
Total Pages: 0
ISBN-13: 9780762404018
DOWNLOAD EBOOK →Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.
Author: Shintaro Okazaki
Publisher: Springer Science & Business Media
Published: 2011-06-21
Total Pages: 483
ISBN-13: 3834968544
DOWNLOAD EBOOK →This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Author: Vincent Vinikas
Publisher: Iowa State Press
Published: 1992
Total Pages: 202
ISBN-13:
DOWNLOAD EBOOK →Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Author: Katherine Toland Frith
Publisher: Peter Lang
Published: 2010
Total Pages: 282
ISBN-13: 9781433103858
DOWNLOAD EBOOK →Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Author: Tobias Langner
Publisher: Springer Science & Business Media
Published: 2012-08-23
Total Pages: 419
ISBN-13: 383494291X
DOWNLOAD EBOOK →Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
Published: 2022-11-15
Total Pages: 1091
ISBN-13: 1119987202
DOWNLOAD EBOOK →WILEY CIA EXAM REVIEW 2023 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 3: Business Knowledge for Internal Auditing Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Explains business acumen in relation to internal auditing Prepares candidates for testing on information security and information technology Includes pertinent test-preparation content on financial management Features a glossary of CIA Exam terms—a good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIA Exam Review 2023 Part 3 provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We’d like to help. Thoroughly covers topics on the exam structure, based on the current syllabus.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
Published: 2021-10-19
Total Pages: 1091
ISBN-13: 1119846218
DOWNLOAD EBOOK →Complete exam review for the third part of the Certified Internal Auditor exam The Wiley CIA 2022 Part 3 Exam Review: Business Knowledge for Internal Auditing offers students preparing for the Certified Internal Auditor 2022 exam complete coverage of the business knowledge portion of the test. Entirely consistent with the guidelines set by the Institute of Internal Auditors (IIA), this resource covers each of the four domains explored by the test, including: Business acumen. Information security. Information technology. Financial management. This reference provides an accessible and efficient learning experience for students, regardless of their current level of comfort with the material.
Author: Marko Sarstedt
Publisher: Emerald Group Publishing
Published: 2011-08-23
Total Pages: 252
ISBN-13: 1780520948
DOWNLOAD EBOOK →Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
