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Social Media Storytelling for Sustainable Destination Campaigns

Author: Jasna Potočnik Topler

Publisher: Travel Writers Online

Published: 2024-01-08

Total Pages: 29

ISBN-13: 1838096450

This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The monograph "Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies" was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system that needs to be understood, branded and managed as such. It is essential to emphasise that each destination has its characteristics associated with geographical location, culture, and history, which should be considered in destination marketing and the design of tourism products. It is also crucial to be aware of the existence of various stakeholders at the destination and invite their collaboration. The authors primarily aim to encourage creativity, engagement with these stakeholders, and the use of the proposed didactic methods in tourism and management studies.

Social Media Storytelling

Author: Marie Elisabeth Mueller

Publisher: Taylor & Francis

Published: 2022-07-29

Total Pages: 291

ISBN-13: 1000620042

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Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.

Social Media in Travel, Tourism and Hospitality

Author: Evangelos Christou

Publisher: Routledge

Published: 2016-04-01

Total Pages: 339

ISBN-13: 131705380X

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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Social Media Strategies for Tourism Interactivity

Author: Ramos, Célia M.Q.

Publisher: IGI Global

Published: 2024-04-15

Total Pages: 367

ISBN-13:

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The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Global Perspectives on Strategic Storytelling in Destination Marketing

Author: Ana Cláudia Campos

Publisher: Business Science Reference

Published: 2022

Total Pages: 300

ISBN-13: 9781668434369

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"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--

Special Interest Trends for Sustainable Tourism

Author: Jermsittiparsert, Kittisak

Publisher: IGI Global

Published: 2024-07-26

Total Pages: 459

ISBN-13:

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The rapid changes in many dimensions that have occurred in the past decade have resulted in many changes in peoples conditions and lifestyles. The role of technology in facilitating the fastest pace of development in human history remains a major theme of our time, especially as humanity recovers from the most severe pandemic of the century. As tourism recuperates after the COVID-19 pandemic, a growing number of travelers are showing interest in special interest tourism, seeking unique and tailored travel experiences. It is essential that this resurgence prioritizes sustainability, leveraging technological advancements to create eco-friendly travel options, support local communities, and minimize environmental impacts. Special Interest Trends for Sustainable Tourism offers solutions for sustainable tourist practices, strategies, and developments. It provides the most up-to-date information and views regarding the state and special interest trends of the tourism sector in all its dimensions. This book covers topics such as sustainability, ecotourism, and volunteering, and is a useful resource for business owners, travel agencies, hospitality and tourism professionals, academicians, and researchers.

Sustainability Communication across Asia

Author: Mohamad Saifudin Mohamad Saleh

Publisher: Taylor & Francis

Published: 2022-12-30

Total Pages: 191

ISBN-13: 1000818616

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Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds. Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.

Advances in Visual Informatics

Author: Halimah Badioze Zaman

Publisher: Springer Nature

Published: 2023-10-19

Total Pages: 677

ISBN-13: 9819973392

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This book constitutes the refereed proceedings of the 8th International Conference on Advances in Visual Informatics, IVIC 2023, held in Selangor, Malaysia in November 2023. The 51 full papers presented were carefully reviewed and selected from 101 submissions. The conference focused on 6 tracks: Modeling and Simulation, Mixed Reality and HCI, Systems Integration and IoT, Cybersecurity, Energy Informatics and Intelligent Data Analytics.

Social Media for Government

Author: Staci M. Zavattaro

Publisher: Routledge

Published: 2016-03-10

Total Pages: 241

ISBN-13: 1317286383

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Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.

Cases on Innovation and Sustainability in Tourism

Author: Dias, Alvaro Lopes

Publisher: IGI Global

Published: 2024-05-30

Total Pages: 341

ISBN-13:

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The tourism industry faces a critical challenge: balancing its economic benefits with the growing environmental and social impacts it generates. This delicate equilibrium calls for innovative solutions that drive sustainability while maintaining financial viability. Cases on Innovation and Sustainability in Tourism presents a compelling response to this challenge, offering insightful case studies showcasing successful innovations in sustainable tourism practices. By highlighting these innovative solutions, the book provides a roadmap for industry stakeholders to adopt sustainable practices without compromising profitability. Through a diverse range of cases, this book demonstrates how emerging technologies, innovative business models, and destination management strategies can contribute to a more sustainable tourism industry. Academics, practitioners, and policymakers will find valuable insights and inspiration within these pages, encouraging them to implement similar initiatives in their organizations and regions.