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Social Media Marketing for the Future

Author: J. E. Ford

Publisher: Independently Published

Published: 2018-10-22

Total Pages: 110

ISBN-13: 9781729136515

Social media marketing is not an option anymore. Your customers--no matter who they are--expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends and their strategies will be outdated by the time the company has mastered them. To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently.

The Future of Marketing

Author: Nicholas Johnson

Publisher: FT Press

Published: 2015-05-30

Total Pages: 309

ISBN-13: 0134084594

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Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The End of Marketing

Author: Carlos Gil

Publisher: Kogan Page Publishers

Published: 2019-10-03

Total Pages: 241

ISBN-13: 0749497599

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Digital and Social Media Marketing

Author: Aleksej Heinze

Publisher: Taylor & Francis

Published: 2016-11-18

Total Pages: 346

ISBN-13: 1317422120

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

The Future of Artificial Intelligence in Digital Marketing

Author: Maria Johnsen

Publisher: Maria Johnsen

Published: 2017-09-01

Total Pages: 348

ISBN-13: 1976001064

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Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

World Wide Data

Author: Alfonso Asensio

Publisher: Business Expert Press

Published: 2017-12-18

Total Pages: 74

ISBN-13: 1947843044

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The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

Social Media in the Marketing Context

Author: Cherniece J. Plume

Publisher: Chandos Publishing

Published: 2016-09-30

Total Pages: 182

ISBN-13: 008101757X

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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Social Media Analytics Strategy

Author: Alex Gonçalves

Publisher: Apress

Published: 2017-11-12

Total Pages: 302

ISBN-13: 1484231023

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This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Future Marketing

Author: Jon Wuebben

Publisher:

Published: 2016-09-09

Total Pages:

ISBN-13: 9780692775066

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