The Live-Streaming Handbook

The Live-Streaming Handbook PDF

Author: Peter Stewart

Publisher: Routledge

Published: 2017-11-22

Total Pages: 417

ISBN-13: 1351807986

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The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.

Social Media Livestreaming

Social Media Livestreaming PDF

Author: Claudette G. Artwick

Publisher: Routledge

Published: 2018-12-07

Total Pages: 104

ISBN-13: 0429997426

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Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society. Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, "going live" is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds, a wide range of possibilities for journalism and society are unfolding. Using international case studies, interviews with journalists, and survey research with citizens, this book explores major themes including livestreaming’s implications for journalism practice and news content production; citizen activism and participation in democracy; ethical, legal, safety and privacy considerations; and the role of livestreaming in shaping public perception. Social Media Livestreaming: Design for Disruption? is ideal for multiple audiences, from academic researchers to professional journalists and social media practitioners as well as policy-makers and organizations.

Social Media Marketing Live

Social Media Marketing Live PDF

Author: Rory Ames-Hyatt

Publisher: Rory Ames-Hyatt

Published: 2019-11-06

Total Pages: 138

ISBN-13:

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Get Ready To Find Out How Your Business Can Easily Tap Into This Booming Multi-Billion Dollar Industry! The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness - whether for a bricks and mortar business, an eCommerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers. Now, over the past few years a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience… and that technology is called Live Streaming Video. You see, the live streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over seventy billion dollars by 2023, making it one of the most cutting edge ways for entrepreneurs and influencers to reach out to clients in real time. And with Social Media Marketing Live you will have everything you need to begin taking advantage of live streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to WIN BIG online! What You Will Learn Inside Social Media Marketing Live: + Find out how even absolute beginners can use this pioneering marketing innovation. + Master the art of driving traffic to your website or store through a live streaming broadcast. + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand. + Get all of the very best tips on running a smooth live streaming show (without a single hitch!). + Plus so much more!

Watch Me Play

Watch Me Play PDF

Author: T.L. Taylor

Publisher: Princeton University Press

Published: 2018-10-16

Total Pages: 328

ISBN-13: 0691184976

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A look at the revolution in game live streaming and esports broadcasting Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters—and each other—through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences. Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity. The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.

Smart Technologies and Innovation for a Sustainable Future

Smart Technologies and Innovation for a Sustainable Future PDF

Author: Ahmed Al-Masri

Publisher: Springer

Published: 2019-01-09

Total Pages: 0

ISBN-13: 9783030016586

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The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under these sections are cyber-psychology and digital forensics, cloud RAN architecture, networking functions virtualization, e-Governance and IoT semantic interoperability, ERP security, web-based application and problem-solving skills, smart technologies and advertising, smart technologies for smart cities, smart adaptable navigation systems, turbo codes for security key generation, technology advanced student learning and mobile devices, big data security and privacy, multi-channel buffer enabled technique, physiological signal acquisition in electro-oculography, blockchain and donation-based crowdfunding, smart city and framework development approach, news channel and media education, UAE foreign policy, China-GCC relations, diplomacy in the Internet age, intelligent cyber-security strategies, industry securities and strategic challenges, hybrid alliances and corporate security, security and privacy in smart cities, human computer interaction and e-learning solution, complexity of smart cities governance. The papers included in this book present insightful information on the most recent and relevant research, theories and practices in the field, which aim for a sustainable future.

Social Live Video Streaming In Your Influencer Marketing Strategy

Social Live Video Streaming In Your Influencer Marketing Strategy PDF

Author: Laura Maya

Publisher: Estalontech

Published: 2022-04-10

Total Pages: 128

ISBN-13:

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Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?

Live Stream Platforms (Social Network)

Live Stream Platforms (Social Network) PDF

Author: AMC College

Publisher: Advanced Micro Systems Sdn Bhd

Published: 2022-11-01

Total Pages: 83

ISBN-13:

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Live streaming platforms are video hosting solutions that allow users to upload and broadcast video content to their audience. Businesses use online video platforms to share videos for the purpose of lead generation, building brand awareness, advertising, and providing paid access to video streaming.

Legal and Ethical Issues of Live Streaming

Legal and Ethical Issues of Live Streaming PDF

Author: Shing-Ling S. Chen

Publisher: Rowman & Littlefield

Published: 2020-10-14

Total Pages: 179

ISBN-13: 179361542X

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Legal and Ethical Issues of Live Streaming explores the potential legal and ethical issues of using live streaming technology, citing that although live streaming has a broadcasting capability, it is not regulated by the Federal Communications Commission, unlike other broadcasting media such as radio or television. Without this regulation, live streaming is opened up for broad use and misuse, including broadcasts of horrifying incidents such as the mass shootings at mosques in Christchurch, New Zealand in 2019, sparking outrage and fear about the technology. Contributors provide a pathway to move forward with ethical and legal use of live streaming by analyzing the wide spectrum of critical issues through the lens of communication, ethics, and law. Scholars of legal studies, ethics, communication, and media studies will find this book particularly useful.

100 Livestreaming & Digital Media Predictions

100 Livestreaming & Digital Media Predictions PDF

Author: Ross Brand

Publisher:

Published: 2021-07-27

Total Pages: 354

ISBN-13: 9781737661108

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One hundred top creators, entrepreneurs and industry professionals to share their insights and predictions on livestreaming and digital media. They talk about what trends, products and platforms they're focused on.

China Livestreaming E-commerce Industry Insights

China Livestreaming E-commerce Industry Insights PDF

Author: Ruo Si

Publisher: Springer Nature

Published: 2021-09-22

Total Pages: 121

ISBN-13: 9811653445

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This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.

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