Social Media Campaigning in Europe

Social Media Campaigning in Europe PDF

Author: Darren G. Lilleker

Publisher: Routledge

Published: 2020-06-04

Total Pages: 139

ISBN-13: 0429591454

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Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

Campaigning on Facebook in the 2019 European Parliament Election

Campaigning on Facebook in the 2019 European Parliament Election PDF

Author: Jörg Haßler

Publisher: Springer Nature

Published: 2021

Total Pages: 331

ISBN-13: 3030738515

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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Social Media and European Politics

Social Media and European Politics PDF

Author: Mauro Barisione

Publisher: Springer

Published: 2017-07-19

Total Pages: 309

ISBN-13: 1137598905

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This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural transformation of European public spheres which goes well beyond previously known processes of mediatisation of EU politics. This transformation addresses more fundamental challenges in terms of changing power relations, through processes of active citizen empowerment and exertion of digitally networked counter-power by civil society, news media, and political actors, as well as rising contestation of representative legitimacy of the EU institutions. Social Media and European Politics offers a comprehensive approach to the analysis of political agency and social media in European Union politics, by bringing together scholarly works from the fields of public sphere theory, digital media, political networks, journalism studies, euroscepticism, political activism and social movements, political parties and election campaigning, public opinion and audience studies.

Thirty Years of Political Campaigning in Central and Eastern Europe

Thirty Years of Political Campaigning in Central and Eastern Europe PDF

Author: Otto Eibl

Publisher: Springer Nature

Published: 2019-10-15

Total Pages: 431

ISBN-13: 3030276937

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Social Media and Election Campaigns

Social Media and Election Campaigns PDF

Author: Gunn Sara Enli

Publisher: Routledge

Published: 2017-10-02

Total Pages: 227

ISBN-13: 1317397169

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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

Members of the European Parliament Online

Members of the European Parliament Online PDF

Author: Lucia Vesnic-Alujevic

Publisher: Wilfried Martens Centre for European Studies

Published: 2013-11-06

Total Pages: 42

ISBN-13: 2930632232

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Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.

Social Media and Election Campaigns

Social Media and Election Campaigns PDF

Author: Gunn Sara Enli

Publisher: Routledge

Published: 2017-10-02

Total Pages: 200

ISBN-13: 1317397177

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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

The 2019 European Electoral Campaign

The 2019 European Electoral Campaign PDF

Author: Edoardo Novelli

Publisher: Springer Nature

Published: 2022-07-12

Total Pages: 420

ISBN-13: 3030989933

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The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

Disinformation and electoral campaigns

Disinformation and electoral campaigns PDF

Author: Yves-Marie Doublet

Publisher: Council of Europe

Published: 2019-10-03

Total Pages: 48

ISBN-13: 9287189889

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Fighting back against fake news – how does it interfere in democratic processes, particulary elections? Since summer 2016, “fake news” has denoted the deliberate, viral spreading of false information on the internet and social media with the intention, for example, of discrediting a political party, tarnishing someone’s reputation or casting doubt on scientific truth. This practice, which hinders citizens in making informed decisions, has become very widespread. Its impact is especially significant not only because of how quickly fake news spreads, but also because identifying the authors of such campaigns and digital material is very difficult. This report attempts to provide responses to issues raised by this phenomenon, in particular during electoral campaigns, and offer proposals to shape a legal framework at European level.

(R)evolutionizing Political Communication through Social Media

(R)evolutionizing Political Communication through Social Media PDF

Author: Deželan, Tomaž

Publisher: IGI Global

Published: 2016-02-09

Total Pages: 333

ISBN-13: 1466698802

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Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

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