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Author: Emanuela Carbonara
Publisher: Edward Elgar Publishing
Published: 2023-03-02
Total Pages: 271
ISBN-13: 1803921641
DOWNLOAD EBOOK →With an interdisciplinary approach this book elaborates and discusses the strategic, regulatory and economic scenario that the sponsorship of a European Digital Single Market has been generating for small- and medium-sized companies (SMEs).
Author: Riccardo Rialti
Publisher: Springer Nature
Published: 2023-10-02
Total Pages: 204
ISBN-13: 3031336461
DOWNLOAD EBOOK →SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.
Author:
Publisher:
Published: 2021
Total Pages: 53
ISBN-13:
DOWNLOAD EBOOK →Access to trade finance, i.e. financial instruments and means of payments for international transactions, can enable SME engagement in international activities through direct exporting and participation in global value chains, and ultimately foster inclusive economic growth and innovation. The study examines trade finance for SMEs in the context of digital advancements and investigates how policy approaches can support SMEs in reaping the benefits of digitalisation in this respect. It also takes into account recent developments related to the COVID-19 crisis.
Author: Lokuge, Sachithra
Publisher: IGI Global
Published: 2020-11-06
Total Pages: 337
ISBN-13: 1799857654
DOWNLOAD EBOOK →Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Author: Álvarez-García, Begoña
Publisher: IGI Global
Published: 2020-02-14
Total Pages: 357
ISBN-13: 1799824411
DOWNLOAD EBOOK →Over the past years, significant changes have occurred in the corporate sector arising from globalization, increasing international competitiveness, and intensive use of information and communication technologies (ICTs). These developments have led to new corporate and social behaviors that are affecting the entire corporate value chain. Thus, business organizations are focusing on technological innovation as a driving force of development. Emerging Tools and Strategies for Financial Management is a pivotal reference source that explores both practical and theoretical perspectives on how financial management is evolving and how future consequences of technological innovation will affect individuals, businesses, and society. While highlighting topics such as financial imbalance, venture capital, and shadow banking, this publication explores the relationship between companies and their customers and the methods of generating changes in today’s enterprises. This book is ideally designed for business managers, financial analysts, financial controllers, directors, finance officers, treasurers, entrepreneurs, CEOs, academicians, students, and research professionals.
Author: Oecd
Publisher: Org. for Economic Cooperation & Development
Published: 2021-02-12
Total Pages: 274
ISBN-13: 9789264392458
DOWNLOAD EBOOK →Author: Nawal Chemma
Publisher: Emerald Group Publishing
Published: 2022-09-30
Total Pages: 265
ISBN-13: 1803822953
DOWNLOAD EBOOK →Management and Information Technology in the Digital Era: Challenges and Perspectives explores the management and practical implications of digital information management to provide theoretical insight for managers and researchers to co-create their technology values and better understand its prospects and challenges.
Author: Mahari Hadistian
Publisher:
Published: 2020
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOK →The digital age has entered almost all segments of life. All businesses including SMEs must adapt to the current situation. therefore companies must improve digital capabilities to be able to continue to compete. Based on previous research, digital capabilities are considered capable of improving company performance through strategy changes made. Digital capabilities themselves are formed through several factors including access, behavior, and cognition (Bellini et al, 2010). Increasing these three factors is expected to help companies to survive and compete in the digital era today. SMEs themselves are forced to continue to improve their digital capabilities in order to compete in the perfect market.
Author: Baporikar, Neeta
Publisher: IGI Global
Published: 2021-06-25
Total Pages: 628
ISBN-13: 1799874370
DOWNLOAD EBOOK →The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The pandemic particularly has had a large impact on businesses as they were forced to close, supply chains were disrupted, and new health and safety precautions were adopted. As such, many businesses, especially small businesses, were faced with losses they could not afford. Governments and stakeholders across the world have thus needed to formulate various strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly as they relate to small- and medium-sized enterprises (SMEs). The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive reference source that encapsulates the overall effect of COVID-19 on SMEs and a variety of strategies to overcome the negative effects and create more sustainable policies and organizations moving forward. The book offers a thorough overview of interventions and tactics to help organizations, entrepreneurs, and institutions of higher learning overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world. Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is Ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.
Author: Filipe Da Silva
Publisher:
Published:
Total Pages:
ISBN-13:
DOWNLOAD EBOOK →Introduction .-- I. Theoretical framework for competition and the impact of the digital economy and the COVID-19 pandemic .-- II. Industrial and competition policies aligned with the digital era .-- III. Innovation and monopoly creation .-- IV. Data-opoliesand data protection .-- V. Digital markets and anti-competitive practices .-- VI. The regional perspective: Mexico .-- VII. Conclusion.
