Small Town Capitalism in Western India
Author: Douglas E. Haynes
Publisher:
Published: 2012
Total Pages: 344
ISBN-13: 9781107031296
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Small Town Capitalism in Western India
Author: Douglas E. Haynes
Publisher: Cambridge University Press
Published: 2012-03-12
Total Pages: 363
ISBN-13: 1107375711
DOWNLOAD EBOOK →This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.
Small Town Capitalism in Western India
Author: Douglas E. Haynes
Publisher:
Published: 2014-05-14
Total Pages: 364
ISBN-13: 9781139223485
DOWNLOAD EBOOK →This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.
Small Town Capitalism in Western India
Author: Douglas E. Haynes
Publisher: Cambridge University Press
Published: 2012-03-12
Total Pages: 363
ISBN-13: 0521193338
DOWNLOAD EBOOK →A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.
The Emergence of Brand-Name Capitalism in Late Colonial India
Author: Douglas E. Haynes
Publisher: Bloomsbury Publishing
Published: 2022-09-22
Total Pages: 329
ISBN-13: 1350278068
DOWNLOAD EBOOK →This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
India Calling
Author: Anand Giridharadas
Publisher: ReadHowYouWant.com
Published: 2011-02-28
Total Pages: 386
ISBN-13: 1458763099
DOWNLOAD EBOOK →Reversing his parents immigrant path, a young writer returns to India and discovers an old country making itself new. Anand Giridharadas sensed something was afoot as his plane prepared to land in Bombay. An elderly passenger looked at him and said, Were all trying to go that way, pointing to the rear. You, youre going this way. Giridharadas was...
Fraternal Capital
Author: Sharad Chari
Publisher: Stanford University Press
Published: 2004
Total Pages: 426
ISBN-13: 9780804748735
DOWNLOAD EBOOK →A richly textured ethnography about knitwear manufacturers in South India that explains how peasant-workers have refined notions of place, gender, and class to create a local industrial form that succeeds in the global economy.
Tata
Author: Mircea Raianu
Publisher: Harvard University Press
Published: 2021-07-06
Total Pages: 305
ISBN-13: 067498451X
DOWNLOAD EBOOK →An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
India Unbound
Author: Gurcharan Das
Publisher: Anchor
Published: 2002-04-09
Total Pages: 434
ISBN-13: 0385720742
DOWNLOAD EBOOK →India today is a vibrant free-market democracy, a nation well on its way to overcoming decades of widespread poverty. The nation’s rise is one of the great international stories of the late twentieth century, and in India Unbound the acclaimed columnist Gurcharan Das offers a sweeping economic history of India from independence to the new millennium. Das shows how India’s policies after 1947 condemned the nation to a hobbled economy until 1991, when the government instituted sweeping reforms that paved the way for extraordinary growth. Das traces these developments and tells the stories of the major players from Nehru through today. As the former CEO of Proctor & Gamble India, Das offers a unique insider’s perspective and he deftly interweaves memoir with history, creating a book that is at once vigorously analytical and vividly written. Impassioned, erudite, and eminently readable, India Unbound is a must for anyone interested in the global economy and its future.
State Intervention and Popular Response
Author: Mariam Dossal
Publisher:
Published: 1999
Total Pages: 276
ISBN-13:
DOWNLOAD EBOOK →The Text Which Concentrates On Western India During The Nineteenth Century Is Divided Into Three Sections Relating To The Spread And Impact Of Western Science, Acculturation And Its Implications And New Beginnings In A Changing World. Provides Valuable Insights Into The History Of The Region While Opening Doors Of Further Enquiry.
