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Author: Deborah L. Jacobs
Publisher: Bloomberg Press
Published: 1998-01-01
Total Pages: 272
ISBN-13: 9781576600207
DOWNLOAD EBOOK →Covers such issues as alternatives to incorporation, tax-laws, record keeping, trademarks, Internet business, sexual-harassment, firing, and collections
Author: Steve O'Leary
Publisher: Bloomsbury Publishing USA
Published: 2011-06-14
Total Pages: 200
ISBN-13: 0313394105
DOWNLOAD EBOOK →This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
Author: Ginny Wilmerding
Publisher: John Wiley & Sons
Published: 2007-06-30
Total Pages: 305
ISBN-13: 0470069929
DOWNLOAD EBOOK →Are you one of the many women out there who needs a brand-new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid-career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners. There’s a confusing array of how-to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them money, but make them happy as well. Women need direct, gender-specific advice about succeeding financially in their businesses; they also crave the feeling that their work matters, and they want flexibility and control over their professional lives in order to achieve a healthy work-life balance. This book offers them the womenfriendly business advice they need and numerous true-life role models to identify with and emulate. Author Ginny Wilmerding opens women’s eyes to the advantages of buying, joining, or consulting for existing small businesses, fully explaining the alternatives to starting from scratch. If you lack an original business idea, this book will give you the confidence you need to get excited about pursuing a business idea other than your own. But if you do want to start a company from the ground up, there’s plenty of food for thought for you here, too. Wilmerding not only shares her own stories and outside experts’ advice but also includes insightful vignettes from women who have found their niches and are succeeding financially. If you’re wondering how to finance your small business, Wilmerding steers you toward success in obtaining SBA loans and other financing. Finally, if you’re considering partnering with others to share the risk and the fun, she prepares you for partnership success, and explains the importance of good advisers and mentors. The goal of this book is to get you started on the path to a successful career in the small business world, a world that needs experienced, smart, versatile women like you to join its ranks. Smart Women and Small Business is the ultimate professional guide for mid-career, business-minded women who want to achieve the same independence and success as their entrepreneurial male peers—but in their own way.
Author: James O. Parker
Publisher: SphinxLegal
Published: 2004
Total Pages: 274
ISBN-13: 1572483660
DOWNLOAD EBOOK →Tax Smarts for Small Business can relieve some of the stress associated with the dreaded tax word, and answer all your questions. Its easy-to-understand format and pointed examples break down the mystery of the Internal Revenue Tax Code and give you an accessible guide for understanding the many tax rules facing small businesses.
Author: Michael Brito
Publisher: Pearson Education
Published: 2011-07-07
Total Pages: 232
ISBN-13: 0132731363
DOWNLOAD EBOOK →This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
Author: Peri Pakroo
Publisher: Nolo
Published: 2020-02-04
Total Pages: 574
ISBN-13: 1413327249
DOWNLOAD EBOOK →Your one-stop guide to starting a small business Want to start a business? Don’t know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state, while clearing state and local bureaucratic hurdles. We’ll show you how to: choose between an LLC and other business structures write an effective business plan pick a winning business name and protect it get the proper licenses and permits manage finances and taxes hire and manage staff, and market your business effectively, online and off. The 11th edition is updated with the latest legal and tax rules affecting small businesses, plus social media and e-commerce trends. With Downloadable Forms Includes access to cash flow projection and profit/loss forecast worksheets, state-specific business resources, and more (details inside).
Author: Dorothy Leonard
Publisher: Harvard Business Review Press
Published: 2005-01-11
Total Pages: 304
ISBN-13: 1633690377
DOWNLOAD EBOOK →Deep smarts are the engine of any organization as well as the essential value that individuals build throughout their careers. Distinct from IQ, this type of expertise consists of practical wisdom: accumulated knowledge, know-how, and intuition gained through extensive experience. How do such smarts develop? And what happens when people with deep smarts leave a particular job or the organization? Can any of their smarts be transferred? Should they be? Basing their conclusions on a multi-year research project, Dorothy Leonard and Walter Swap argue that cultivating and managing deep smarts are critical parts of any leader's job. The authors draw on examples from firms of all sizes and types to illustrate the connection between deep smarts and organizational viability and continuous innovation. Leonard and Swap describe the origins and limits of deep smarts and outline processes for cultivating and leveraging them across the organization. Developing an experience repertoire and receiving strategic guidance from wise coaches can help individuals move up the ladder of expertise from novice to master. Addressing a topic of increasing importance as the Boomer generation retires, Deep Smarts challenges leaders to take a hands-on approach to managing the experience-based knowledge shaping the future of their organizations.
Author: Yussuf Aleem
Publisher: Edward Elgar Publishing
Published: 2018
Total Pages: 160
ISBN-13: 1788973909
DOWNLOAD EBOOK →Harvard Law-graduate authors Yussuf Aleem and Jacob Slowik built a multi-million dollar law practice before they were 30 years old using a novel strategy of business niche specialization. They have now written the story behind their success so that other attorneys can learn from their methods and grow their own successful practices. Drawing on the authors’ own experiences and lessons with illustrative examples and real-life applications, the book teaches how they used a novel strategy of business niche specialization to quickly grow their law practice amidst a rapidly changing global economy.
Author: Robert Chesnut
Publisher: St. Martin's Press
Published: 2020-07-28
Total Pages: 227
ISBN-13: 1250270812
DOWNLOAD EBOOK →Silicon Valley expert Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture—integrity—are destined to fail. “Show of hands—who in this group has integrity?” It’s with this direct and often uncomfortable question that Robert Chesnut, General Counsel of Airbnb, begins every presentation to new employees. Defining integrity is difficult. Once understood as “telling the truth and keeping your word,” it was about following not just the letter but the spirit of the law. But in a moment when workplaces are becoming more diverse, global, and connected, silence about integrity creates ambiguities about right and wrong that make everyone uncertain, opening the door for the minority of people to rationalize selfish behavior. Trust in most traditional institutions is down—government, religious organizations, and higher education—and there’s a dark cloud hovering over technology. But this is precisely where companies come in; as peoples’ faith in establishments deteriorates, they’re turning to their employer for stability. In Intentional Integrity, Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. We will always need governments to manage defense, infrastructure, and basic societal functions. But, Chesnut argues, the private sector has the responsibility to use sensitivity and flexibility to make broader progress—if they act with integrity. "Rob is an insider who's combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” —Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling
Author: Kelly Bagla
Publisher: John Wiley & Sons
Published: 2021-01-07
Total Pages: 176
ISBN-13: 1119745543
DOWNLOAD EBOOK →Avoid legal pitfalls for your business from day one A common characteristic of entrepreneurs is the attitude: “I’m not going to do that until I absolutely have to.” And it’s understandable why: with limited time and resources it seems logical to focus on tasks like product development, production, marketing, and delivery—the ones that get your product or service out into the marketplace. The last thing you want to do is spend money and effort on legal issues, which is why they often drop to the bottom of the pile. But this can be a costly mistake—and Go Legal Yourself is here to make sure it’s one you avoid. Attorney, inventor, and businesswoman—named Top Woman Entrepreneur by LA Dreams Magazine in 2017—Kelly Bagla knows about doing business from both the entrepreneurial and legal sides of the fence. And in Go Legal Yourself, she guides you through the four key legal lifecycle phases every business experiences—and sets you up for worry-free success from day one. Establish yourself as the correct legal entity Gather and complete the relevant documentation Protect your brand Identify and avoid common (and expensive) pitfalls Plan and manage growth, enter new markets, and keep a sharp competitive edge Wherever you are with your business, this book is your guarantee you have all your legal ducks in a row—and that no nasty legal surprises stand between you and your target: success.
