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Author: B. J. Sahakian
Publisher: Oxford University Press
Published: 2017
Total Pages: 170
ISBN-13: 0198752881
DOWNLOAD EBOOK →This book considers what the technique of fMRI entails, and what information it can give us, showing which applications are possible today, and which ones are science fiction. It also looks at the important ethical questions these techniques raise.
Author: Barbara J. Sahakian
Publisher: Oxford University Press
Published: 2017-02-09
Total Pages: 192
ISBN-13: 0191067180
DOWNLOAD EBOOK →The recent explosion of neuroscience techniques has proved to be game changing in terms of understanding the healthy brain, and in the development of neuropsychiatric treatments. One of the key techniques available to us is functional magnetic resonance imaging (fMRI), which allows us to examine the human brain non-invasively, and observe brain activity in real time. Through fMRI, we are beginning to build a deeper understanding of our thoughts, motivations, and behaviours. Recent reports that some patients who have all indications of being in a persistent vegetative state actually show conscious awareness, and were able to communicate with researchers, demonstrate perhaps the most remarkable and dramatic use of fMRI. But this is just the most striking of a number of areas in which fMRI is being used to 'read minds', albeit in a very limited way. As neuroscientists unravel the regions of the brain involved in reward and motivation, and in romantic love, we are likely to develop the capacity to influence responses such as love using drugs. fMRI studies have also been used to indicate that many people who would not regard themselves as racist show a racial bias in their emotional responses to faces of another racial group. Meanwhile, the reliability of fMRI as a lie detector in murder cases is being debated - what if the individual simply believes, falsely, that he or she committed a murder? Sex, Lies, and Brain Scans takes readers beyond the media headlines. Barbara J. Sahakian and Julia Gottwald consider what the technique of fMRI entails, and what information it can give us, showing which applications are possible today, and which ones are science fiction. They also consider the important ethical questions these techniques raise. Should individuals applying for jobs as teachers or judges be screened for unconscious racial bias? What if the manipulation of love using 'love potions' was misused for economic or military ends? How far will we allow neuroscience to go? It is time to make up our minds.
Author: Sally Satel
Publisher: Basic Civitas Books
Published: 2013-06-04
Total Pages: 258
ISBN-13: 0465018777
DOWNLOAD EBOOK →Demonstrates how the explanatory power of brain scans in particular and neuroscience more generally has been overestimated, arguing that the overzealous application of brain science has undermined notions of free will and responsibility.
Author: Bessel A. Van der Kolk
Publisher: Penguin Books
Published: 2015-09-08
Total Pages: 466
ISBN-13: 0143127748
DOWNLOAD EBOOK →Originally published by Viking Penguin, 2014.
Author: Gina Rippon
Publisher: Arrow
Published: 2020-02-13
Total Pages: 448
ISBN-13: 9781784706814
DOWNLOAD EBOOK →Barbie or Lego? Reading maps or reading emotions? Do you have a female brain or a male brain? Or is that the wrong question? On a daily basis we face deeply ingrained beliefs that our sex determines our skills and preferences, from toys and colours to career choice and salaries. But what does this mean for our thoughts, decisions and behaviour? Using the latest cutting-edge neuroscience, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. Rigorous, timely and liberating, The Gendered Brain has huge repercussions for women and men, for parents and children, and for how we identify ourselves. 'Highly accessible... Revolutionary to a glorious degree' Observer
Author: Steven Johnson
Publisher: Simon and Schuster
Published: 2004-02-27
Total Pages: 288
ISBN-13: 0743258797
DOWNLOAD EBOOK →BRILLIANTLY EXPLORING TODAY'S CUTTING-EDGE BRAIN RESEARCH, MIND WIDE OPEN IS AN UNPRECEDENTED JOURNEY INTO THE ESSENCE OF HUMAN PERSONALITY, ALLOWING READERS TO UNDERSTAND THEMSELVES AND THE PEOPLE IN THEIR LIVES AS NEVER BEFORE. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works -- its chemicals, structures, and subroutines -- and how these systems connect to the day-to-day realities of individual lives. For a hundred years, he says, many of us have assumed that the most powerful route to self-knowledge took the form of lying on a couch, talking about our childhoods. The possibility entertained in this book is that you can follow another path, in which learning about the brain's mechanics can widen one's self-awareness as powerfully as any therapy or meditation or drug. In Mind Wide Open, Johnson embarks on this path as his own test subject, participating in a battery of attention tests, learning to control video games by altering his brain waves, scanning his own brain with a $2 million fMRI machine, all in search of a modern answer to the oldest of questions: who am I? Along the way, Johnson explores how we "read" other people, how the brain processes frightening events (and how we might rid ourselves of the scars those memories leave), what the neurochemistry is behind love and sex, what it means that our brains are teeming with powerful chemicals closely related to recreational drugs, why music moves us to tears, and where our breakthrough ideas come from. Johnson's clear, engaging explanation of the physical functions of the brain reveals not only the broad strokes of our aptitudes and fears, our skills and weaknesses and desires, but also the momentary brain phenomena that a whole human life comprises. Why, when hearing a tale of woe, do we sometimes smile inappropriately, even if we don't want to? Why are some of us so bad at remembering phone numbers but brilliant at recognizing faces? Why does depression make us feel stupid? To read Mind Wide Open is to rethink family histories, individual fates, and the very nature of the self, and to see that brain science is now personally transformative -- a valuable tool for better relationships and better living.
Author: Marjorie Garber
Publisher: Macmillan + ORM
Published: 2020-07-14
Total Pages: 337
ISBN-13: 0374709378
DOWNLOAD EBOOK →What is “character”? Since at least Aristotle’s time, philosophers, theologians, moralists, artists, and scientists have pondered the enigma of human character. In its oldest usage, “character” derives from a word for engraving or stamping, yet over time, it has come to mean a moral idea, a type, a literary persona, and a physical or physiological manifestation observable in works of art and scientific experiments. It is an essential term in drama and the focus of self-help books. In Character: The History of a Cultural Obsession, Marjorie Garber points out that character seems more relevant than ever today, omnipresent in discussions of politics, ethics, gender, morality, and the psyche. References to character flaws, character issues, and character assassination and allegations of “bad” and “good” character are inescapable in the media and in contemporary political debates. What connection does “character” in this moral or ethical sense have with the concept of a character in a novel or a play? Do our notions about fictional characters catalyze our ideas about moral character? Can character be “formed” or taught in schools, in scouting, in the home? From Plutarch to John Stuart Mill, from Shakespeare to Darwin, from Theophrastus to Freud, from nineteenth-century phrenology to twenty-first-century brain scans, the search for the sources and components of human character still preoccupies us. Today, with the meaning and the value of this term in question, no issue is more important, and no topic more vital, surprising, and fascinating. With her distinctive verve, humor, and vast erudition, Marjorie Garber explores the stakes of these conflations, confusions, and heritages, from ancient Greece to the present day.
Author: Daniel G. Amen, M.D.
Publisher: Harmony
Published: 2010-02-16
Total Pages: 386
ISBN-13: 0307463591
DOWNLOAD EBOOK →THE KEY TO A BETTER BODY—in shape, energized, and youthful—is a healthy brain. With fifteen practical, easy-to-implement solutions involving nutritious foods, natural supplements and vitamins, positive-thinking habits, and, when necessary, highly targeted medications, Dr. Amen shows you how to: * Reach and maintain your ideal weight * Soothe and smooth your skin at any age * Reduce the stress that can impair your immune system * Sharpen your memory * Increase willpower and eliminate the cravings that keep you from achieving your exercise and diet goals * Enhance sexual desire and performance * Lower your blood pressure without medication * Avoid depression and elevate the enjoyment you take in life’s pleasures. Based on the latest medical research, as well as on Dr. Amen’s two decades of clinical practice at the renowned Amen Clinics, where Dr. Amen and his associates pioneered the use of the most advanced brain imaging technology, Change Your Brain, Change Your Body shows you how to take the very best care of your brain. Whether you’re just coming to realize that it’s time to get your body into shape, or are already fit and want to take it to the next level, Change Your Brain, Change Your Body is all you need to start putting the power of the brain-body connection to work for you today.
Author: Martin Lindstrom
Publisher: Currency
Published: 2010-02-02
Total Pages: 274
ISBN-13: 0385523890
DOWNLOAD EBOOK →NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Jack M. Gorman
Publisher: Oxford University Press
Published: 2018-08-15
Total Pages: 240
ISBN-13: 0190850132
DOWNLOAD EBOOK →Neuroscience, the study of the structure and function of the brain, has captured our imaginations. Breakthrough technologies permit neuroscientists to probe how the human brain works in ever-more fascinating detail, revealing what happens when we think, move, love, hate, and fear. We know more than ever before about what goes wrong in the brain when we develop psychiatric and neurological illnesses like depression, dementia, epilepsy, panic attacks, and schizophrenia. We also now have clues about how treatments for those disorders change the way our brains look and function. Neuroscience at the Intersection of Mind and Brain has three main purposes. First, it makes complicated concepts and findings in modern neuroscience accessible to anyone with an interest in how the brain works. Second, it explains in detail how every experience we have from the moment we are conceived changes our brains. Third, it advances the idea that psychotherapy is a type of life experience that alters brain function and corrects aberrant brain connections. Among the topics covered are: what makes our brains different from those of other primates, our nearest genetic neighbors? How do life's experiences affect genetic expression of the brain and the way neurons connect with each other? Why are connections between different parts of the brain important in both health and disease? What happens in the brains of animals and humans when we are suddenly afraid of something, get depressed, or fall in love? How do medications and psychotherapies work? The information in this book is based on cutting-edge research in neuroscience, psychiatry, and psychology. Written by an author who studied human behavior and brain function for three decades, it is presented in a highly accessible manner, full of personal anecdotes and observations, and touches on many of the controversies in contemporary mental health practice.
