Servicing International Markets

Servicing International Markets PDF

Author: Peter J. Buckley

Publisher: Wiley-Blackwell

Published: 1992

Total Pages: 360

ISBN-13:

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Now, more than ever before, international competitiveness depends on truly effective foreign market servicing strategies. At a strategic level, the mix of 'methods' employed is critical for any firm involved in international trade and overseas markets. Based on wide-ranging and up-to-the-minute research in firms, this new book links foreign-market-servicing decisions to competitiveness. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation. This volume is one of a series of studies commissioned by the UK Economic and Social Research Council concerned with the competitiveness and regeneration of British industry. The performance of a nation's industry is influenced by numerous things, many of them beyond the control of the firms themselves. This series of studies focuses on management issues within the firm and is intended for the practicing manager, for management students and for business school academics. Already published are Successful Product Development by Axel Johne and Patricia Snelson, Managing Change for Competitive Success by Andrew Pettigrew and Richard Whipp, Global Research Strategy and International Competitiveness by Mark Casson and John Cantwell.

The Global Market

The Global Market PDF

Author: John A. Quelch

Publisher: Jossey-Bass

Published: 2004-05-18

Total Pages: 272

ISBN-13: 0787974390

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Services in the Global Market

Services in the Global Market PDF

Author: Jacques A.E. Nusbaumer

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 251

ISBN-13: 9400932650

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Service activities are at the heart of a major economic revolution taking place all around us. This new economic revolution is equivalent to the Industrial Revolution in the eighteenth century, the rise of the guilds in the Middle Ages, and the shift from a hunter/gatherer economy to an agricultural/pastoral economy at the dawn of recorded history when organized agriculture first led to the development of towns and the invention of writing. In this new revolution, computers, factory robots, and completely automated factories are rapidly reducing the need for physi cal labor in production. At the same time, sophisticated agricultural machinery, fertilizers, pesticides, and biogenetic engineering have reduced and will continue to reduce the physical labor involved in growing food. In the new economy that will emerge from this revolution, most people will earn their living by working in services. Like all revolutions, the new economic revolution is troublesome because it brings with it major changes in everyday life, both at home and in the workplace. Change creates uncertainty about the future and am biguity in the interpretation of economic trends. The new revolution is also troublesome because it adds to the complexity of economic organiza tion and removes more people from the direct production of physical goods. In the new economy, more and more jobs will be based on the application of specialized knowledge and the manipulation of information with computers, a long step away from "real" jobs like growing wheat and assembling cars.

International Marketing

International Marketing PDF

Author: Stanley Paliwoda

Publisher: Routledge

Published: 2013-11-05

Total Pages: 672

ISBN-13: 1135387176

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The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

International Marketing

International Marketing PDF

Author: Goodluck Charles

Publisher: Cambridge Scholars Publishing

Published: 2016-09-23

Total Pages: 260

ISBN-13: 1443819271

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This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.

Foreign Market Servicing Strategies - the METROGroup in China

Foreign Market Servicing Strategies - the METROGroup in China PDF

Author: Thorben Schenk

Publisher: GRIN Verlag

Published: 2004-08-24

Total Pages: 22

ISBN-13: 3638302342

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Seminar paper from the year 2004 in the subject Business economics - Investment and Finance, grade: 1,0 (A), Leeds Metropolitan University, course: International Business, language: English, abstract: Multinational Retailers seek ways of expanding abroad. They search for markets, products to sell, cheap labour or resources. Several foreign markets have been served so far but only recently, China was discovered as future marketplace for foreign retailers. Like others, the German based METRO Group seeks expansion there. They weigh the pros and cons and finally adopt FDI as their foreign market servicing strategy as it seems to meet their philosophy of doing business abroad best.

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