-PDF Download- Seo 2019 EBOOK

Global Applications of the Internet of Things in Digital Marketing

Author: Naim, Arshi

Publisher: IGI Global

Published: 2023-05-23

Total Pages: 433

ISBN-13: 1668481685

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Seo 2019

Author: Dr Andy Williams

Publisher: Webmaster

Published: 2019-01-14

Total Pages: 304

ISBN-13: 9781794084292

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Do you want to learn a safe & effective SEO strategy that works in 2019? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty? In 2019, how many SEO books & courses can offer that type of search engine optimization? This book can! Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings! Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it's either out of date, or written by someone that doesn't do it for a living. I've been studying, testing, and teaching SEO for over a decade. SEO 2019 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won't find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority. This book covers everything you need to know, including: What is SEO and what are the main rnaking factors? Major Google changes and how they have affected the way we do SEO. Creating the quality content your visitors want, and search engines love. Finding essential theme words and phrases for any piece of content you write. All on-page factors discussed. Scema & Structured data. Site organization & structure. What is authority, and how you can you incrase yours? How to get authority, white-hat, high quality backlinks. Giving your visitors what they want, while keeping search engines happy. A complete SEO audit to check for common problems. SEO 2019 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google's blessing, then you should read this book.

The AI Marketing Canvas

Author: Raj Venkatesan

Publisher: Stanford University Press

Published: 2021-05-18

Total Pages: 295

ISBN-13: 1503628043

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This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Technical SEO Handbook

Author: Roggie Clark

Publisher: Bounce Rank

Published: 2023-10-29

Total Pages: 133

ISBN-13:

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Unlock the Secrets to Technical SEO Mastery with "The Technical SEO Handbook"! Are you a website owner, marketer, or digital enthusiast looking to boost your online visibility and outshine your competitors? Do you find yourself constantly perplexed by the intricate world of Technical SEO? Look no further, because this comprehensive guide is your roadmap to becoming a Technical SEO expert. In "The Technical SEO Handbook," we demystify the often perplexing landscape of Technical SEO and equip you with the knowledge and skills needed to perform professional audits and rectify common technical SEO issues. From optimizing website performance to enhancing crawlability and ensuring that search engines understand and rank your content, this book covers it all. Inside these pages, you will learn: 1. The Fundamentals of Technical SEO: Lay a solid foundation by understanding the core concepts of Technical SEO, from robots.txt and sitemaps to indexing and canonicalization. 2. In-Depth Website Auditing: Learn how to assess your website's health and pinpoint issues that may be holding you back from higher search engine rankings. 3. Common Technical SEO Problems: Identify and resolve issues such as broken links, duplicate content, and poor mobile-friendliness that can negatively impact your site's performance. 4. Speed Optimization: Discover techniques to speed up your website, improve user experience, and ensure that your site meets search engine speed standards. 5. Schema Markup and Structured Data: Learn how to implement structured data effectively to provide search engines with a deeper understanding of your content, resulting in rich snippets and increased visibility. 6. Mobile Optimization: Navigate the complex world of mobile optimization and make your website responsive and mobile-friendly, catering to the ever-growing mobile audience. 7. Technical SEO Tools and Resources: Discover a range of valuable tools and resources to streamline your technical SEO efforts. With "The Technical SEO Handbook" in your arsenal, you'll not only understand the nuances of technical SEO, but you'll also be equipped to tackle the most common issues that hinder your website's performance. Don't let your competitors steal the spotlight - gain the knowledge and confidence you need to boost your online presence and drive more organic traffic. Take control of your website's destiny and embark on a journey towards SEO excellence. Whether you're a novice or a seasoned professional, this book is your key to conquering the realm of Technical SEO. Get your copy today and start optimizing your way to the top of the search results! Meet the author: Roggie Clark Roggie (Raj) Clark, is an 8-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece.

ABC's of SEO Search Engine Optimization 101

Author: Roggie Clark

Publisher: Bounce Rank

Published: 2023-04-14

Total Pages: 150

ISBN-13:

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Learn the basics of Search Engine Optimization Are you looking for an in-depth guide to learning SEO? In this groundbreaking book by Roggie Clark, you will learn the basics of Search engine optimization from start to finish. Learn Technical SEO, On-Site SEO, Link-Building, HTML, and data analysis. The book includes strategies and tips designed to help you learn detailed concepts and be able to apply these skills as soon as possible. Get your copy today. What the book includes The book includes a thorough breakdown of all three domains of search engine optimization; Technical, On-Site, and Link-Building. Here’s what else you will learn: - Learn how search engines work - Identify the right keywords and phrases to target - Diagnose and fix common Technical SEO issues - Optimize your website's structure for search engines - Build quality backlinks to boost your authority - Analyze and track data to make better decisions - Stay up-to-date on the latest SEO trends and techniques Who is this book for This book is an ideal starting point for beginners to SEO, offering valuable insights and essential knowledge for anyone who wishes to learn the basics. Both novices and those seeking a deeper understanding of SEO principles will greatly benefit from this comprehensive guide. Additionally, business owners and entrepreneurs looking to kickstart their marketing campaigns can also benefit from this book. Book features 157 Pages 7’ x 10’ size A glossy-finish cover for a classic look and feel APA references and in-text quotes Glossary of terms Photos Meet the author, Roggie Clark Roggie (Raj) Clark, is an 8-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece. Learn SEO today SEO is a booming industry with no signs of slowing down! This book is your ultimate guide to navigating the world of SEO. Get your copy today.

SEO for Dentists

Author: Bruno Pisano

Publisher: Bruno Pisano

Published: 2024-01-03

Total Pages: 92

ISBN-13:

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Supercharge Your Practice with “SEO for Dentists”! Learn the secrets to elevate your online visibility and draw in a surge of patients through powerful search engine strategies. Master the art of optimizing your website for local searches, selecting top-notch keywords, crafting irresistible content, building robust links, and tracking your SEO triumphs. Unlock SEO Success for Your Dental Business! This guide demystifies the complexities of SEO, providing a user-friendly approach tailored for your practice. Uncover the pivotal role of a well-optimized website in today's digital landscape, where patient journeys often begin online. Gain invaluable tips to enhance your site's user experience, refine your value proposition, and manage your online reputation. Renowned as a Certified Google Expert, Bruno Pisano commands nearly three decades of profound experience in the ever-evolving realm of digital marketing. His expertise, sought after by major players like Verizon, has earned him features in esteemed publications such as the Los Angeles Times and the Huffington Post. A trusted authority, Bruno has graced the airwaves of NBC, Univision, and ABC, sharing his insights with audiences worldwide. Directly contributing to the success of Kevin "Mr. Wonderful" O'Leary from "Shark Tank," Bruno is now extending an extraordinary gesture. In his upcoming book on SEO, he unveils priceless insights that Fortune 500 companies and major corporations pay astronomical fees to access. Remarkably, Bruno is generously offering this wealth of knowledge for free, providing readers with an exclusive opportunity to delve into the strategies that have made him a sought-after luminary in the field. "SEO for Dentists” is a must-read for practices aiming to expand their online footprint, connect with a broader patient base, and outshine competitors. Meet Bruno Pisano, Your SEO Maestro! Beyond being an SEO expert and master web developer, Bruno is a philanthropist, former soccer player, devoted husband, passionate father, with an unblemished reputation in the community. Authored with a deep care for his clients' success, Bruno created this book as a resource to better equip them. The information within is a gift to potential new clients, serving as a guide for achieving the online success they're seeking.

Mastering Front-End Web Development (HTML, Bootstrap, CSS, SEO, Cordova, SVG, ECMAScript, JavaScript, WebGL, Web Design and many more.)

Author: Chong Lip Phang

Publisher: Chong Lip Phang

Published: 2020-11-20

Total Pages: 456

ISBN-13:

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As opposed to back-end web development which deals with servers, front-end web development focuses on the end users' interactions with a website on a browser. A skillful front-end web developer knows more than just the basics of HTML, CSS and JavaScript. Going beyond the major web-based languages, this book represents an attempt to compile all the knowledge needed to become a professional front-end web developer. The reader will be introduced to more than 200 web extensions, frameworks, tools, and libraries, along with a complete illustration of all Web APIs known to the world today. Overview: Chapter 1: Development Environments Chapter 2: HTML 5.2 Chapter 3: Bootstrap 5 Chapter 4: CSS 3 Chapter 5: SEO Chapter 6: Cordova Chapter 7: SVG Chapter 8: ECMAScript 2020 / ES11 Chapter 9: HTML DOM Chapter 10: Advanced Web APIs Chapter 11: jQuery 3.5 Chapter 12: Extensions and Tools Chapter 13: Canvas Chapter 14: WebGL ** special note: this book partially overlaps with two books by the same author: 1) Web Coding Bible (18 Books in 1) 2) An Effective Guide to Modern JavaScript (ECMAScript 2017 / ES8)

SEO A Comprehensive Guide

Author: Nishant Baxi

Publisher: Pencil

Published: 2023-09-04

Total Pages: 86

ISBN-13: 935883093X

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Overview of Search Engine Optimization (SEO) Search Engine Optimization, commonly known as SEO, constitutes a fundamental component of digital marketing strategies. With the rapid evolution of Internet technology and digital media, businesses utilize SEO's power to boost their online visibility and reach their potential customers more efficiently (Moz, 2020). Understanding the concept and main components of SEO is, therefore, pivotal for businesses seeking to establish a robust online presence. SEO refers to strategies aimed at enhancing a website's visibility on search engine result pages (SERPs). When done correctly, SEO can improve the quality and quantity of website traffic, organically - an activity implying unpaid appearance in the SERPs (Google, 2021). A primary objective of SEO i

Effective SEO and Content Marketing

Author: Nicholas Papagiannis

Publisher: John Wiley & Sons

Published: 2020-02-26

Total Pages: 336

ISBN-13: 1119628857

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Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Food Aroma Evolution

Author: Matteo Bordiga

Publisher: CRC Press

Published: 2019-11-15

Total Pages: 687

ISBN-13: 0429807236

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Of the five senses, smell is the most direct and food aromas are the key drivers of our flavor experience. They are crucial for the synergy of food and drinks. Up to 80% of what we call taste is actually aroma. Food Aroma Evolution: During Food Processing, Cooking, and Aging focuses on the description of the aroma evolution in several food matrices. Not only cooking, but also processing (such as fermentation) and aging are responsible for food aroma evolution. A comprehensive evaluation of foods requires that analytical techniques keep pace with the available technology. As a result, a major objective in the chemistry of food aroma is concerned with the application and continual development of analytical methods. This particularly important aspect is discussed in depth in a dedicated section of the book. Features Covers aromatic evolution of food as it is affected by treatment Focuses on food processing, cooking, and aging Describes both classic and new analytical techniques Explains how the flavor perception results are influenced by other food constituents The book comprises a good mix of referenced research with practical applications, also reporting case studies of these various applications of novel technologies. This text represents a comprehensive reference book for students, educators, researchers, food processors, and food industry personnel providing an up-to-date insight. The range of techniques and materials covered provides engineers and scientists working in the food industry with a valuable resource for their work. Also available in the Food Analysis & Properties Series: Ambient Mass Spectroscopy Techniques in Food and the Environment, edited by Leo M.L. Nollet and Basil K. Munjanja (ISBN: 9781138505568) Hyperspectral Imaging Analysis and Applications for Food Quality, edited by N.C. Basantia, Leo M.L. Nollet, and Mohammed Kamruzzaman (ISBN: 9781138630796) Fingerprinting Techniques in Food Authentication and Traceability, edited by Khwaja Salahuddin Siddiqi and Leo M.L. Nollet (ISBN: 9781138197671) For a complete list of books in this series, please visit our website at: www.crcpress.com/Food-Analysis--Properties/book-series/CRCFOODANPRO