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Stage (Not Age)
Author: Susan Wilner Golden
Publisher: Harvard Business Press
Published: 2022-06-14
Total Pages: 262
ISBN-13: 163369948X
DOWNLOAD EBOOK →The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions
Author: Paul Hogan
Publisher: McGraw Hill Professional
Published: 2009-12-06
Total Pages: 305
ISBN-13: 0071625437
DOWNLOAD EBOOK →A USA Today BESTSELLER! "Informative. Complete. And practical. This book will guide family caregivers through the surprisingly complex world of senior care." —MEHMET OZ, M.D., New York Times bestselling coauthor of YOU: The Owner's Manual: The Complete All-in-One Care Guide Choosing the best care for your aging parents and other seniors in your life is not only complex, with multiple options available, it's also highly personal and often emotional. This essential resource—written by the founders of Home Instead Senior Care, the world's largest provider of nonmedical care for seniors—guides you through a comprehensive range of things to consider, step by step, so you can make better informed decisions and be confident that the senior in your life is receiving the best care possible. Checklists and diagnostics will help you: Decide if at-home care is the right choice for you and your loved ones Evaluate the pros and cons of retirement communities, adult care centers, nonmedical caregivers, assisted living facilities, nursing homes, and hospice Determine the costs of senior care options and find helpful support networks "This is not just another book about caring for aging parents. It's a great reference you'll use again and again. Stages doesn't shy away from the hard questions. Rather, it shows you how to confront them."—SUZANNE MINTZ, President/CEO, National Family Caregivers Association "Recognizing that there is no one-size-fits-all solution, this salient volume compassionately addresses a full range of hard-to-discuss subjects."--PUBLISHERS WEEKLY All of the authors' profits from the sale of this book will be donated to the Home Instead Senior Care Foundation. Paul and Lori Hogan founded Home Instead Senior Care in 1994. Now with 850 offices in 15 countries, Home Instead is recognized as a global leader and authority on senior care. Visit them at www.stagesofseniorcare.com.
Senior Theatre Connections
Author: Bonnie L. Vorenberg
Publisher: Dramatic Publishing
Published: 1999
Total Pages: 152
ISBN-13: 9780966941203
DOWNLOAD EBOOK →Reminiscence Theatre
Author: Pam Schweitzer
Publisher: Jessica Kingsley Publishers
Published: 2007
Total Pages: 274
ISBN-13: 184310430X
DOWNLOAD EBOOK →This book is a comprehensive guide to the nature, practice and therapeutic effects of reminiscence theatre. Drawing on examples from real-life case studies, Pam Schweitzer provides practical advice on the process of taking an oral history, creating from it a written script and developing that into a dramatic production, on whatever scale.
21 Humorous, New Short Plays and Skits for Performing Grandparents
Author: Robert Redd
Publisher:
Published: 1998
Total Pages: 155
ISBN-13: 9781877756078
DOWNLOAD EBOOK →Senior Moments
Author: Frederick Stroppel
Publisher: Samuel French, Inc.
Published: 2007
Total Pages: 74
ISBN-13: 9780573633881
DOWNLOAD EBOOK →A Collection of One-Acts for Older Actors, After the Ball, Glacier Bay, Louie's Daughter, Sneeze, and A World of Pleasure. AFTER THE BALL Stewart and Joanna, an old married couple, return home from a surprisingly festive funeral, an experience that leaves Stewart at first exhilarated and then forced to face some not-so-festive truths about himself. GLACIER BAY At a family affair, Connie has to contend with her husband Artie's advancing senility. Her struggle to keep a tight hold on his wandering mind is comically exasperating, but in a sudden revelation she discovers that their life paths are more similar than she suspected. LOUIE'S DAUGHTER At Louie's, a typical corner bar, regulars A. G. and Woody enjoy the male camaraderie of friendly insults, unsolicited opinions and pointless conversation. But their comfortable everyday routine is disrupted by the unexpected presence of a pretty female bartender. SNEEZE Abby and Martha, two elderly women, sit on a park bench, discussing philosophy, literature, and the vagaries of life, as they wait for a larcenous squirrel to pass by. WORLD OF PLEASURE After thirty-three years, Stanley and Emily are finally closing down their mom-and-pop corner store, which happens to be a porno shop. When a customer drops in to make a purchase, they regale him with stories of the old days and recall the good times as they pack up their singular merchandise.
A Decade of Theatre for Seniors: a Journey of Aesthetics and Innovation in Later Life
Author: Dr. Felicia Low
Publisher: Trafford Publishing
Published: 2022-12-06
Total Pages: 139
ISBN-13: 1698713452
DOWNLOAD EBOOK →A Decade of Theatre for Seniors examines the Theatre For Seniors (TFS) programme started by The Necessary Stage in 2009. This program aimed to make theatre practice avaliable and inclusive to older members of the community. Since 2009, TFS reached an estimated 40 seniors, and can boast of at least 10 formal public performances presented by TNS, alongside commissions to perform at local events such as PassionArts and also at eldercare Homes.. This study asserts that in later life, aspects of aesthetics and innovation are relevant and all the more important, as past roles in life recede. Using a person-centered pedagogical framework for artists working with communities, this report analyses and presents how aesthetics and innovation are demonstrated via engagement with TFS activities, through opportunities for personal, social, cognitive growth and cultural representation. Data was collected by means of interviews with participants and artist-facilitators of the program, together with and studies of past recordings of performances by TFS. Through thick description, the study asserts that proactive engagement with theatre does enable growth towards life fulfilment, responsibility to others, flexible and precise thinking in the later years of life. Proactive engagement in the arts therefore provides the Singaporean senior with a path of growth towards collective maturity and health.
The Arts and the Older American
Author: United States. Congress. House. Select Committee on Aging. Subcommittee on Human Services
Publisher:
Published: 1980
Total Pages: 132
ISBN-13:
DOWNLOAD EBOOK →Elderhood
Author: Louise Aronson
Publisher: Bloomsbury Publishing USA
Published: 2019-06-11
Total Pages: 467
ISBN-13: 1620405482
DOWNLOAD EBOOK →Finalist for the Pulitzer Prize in General Nonfiction A New York Times Bestseller Longlisted for the Andrew Carnegie Medal for Excellence in Nonfiction Winner of the WSU AOS Bonner Book Award Winner of the 2022 At Home With Growing Older Impact Award As revelatory as Atul Gawande's Being Mortal, physician and award-winning author Louise Aronson's Elderhood is an essential, empathetic look at a vital but often disparaged stage of life. For more than 5,000 years, "old" has been defined as beginning between the ages of 60 and 70. That means most people alive today will spend more years in elderhood than in childhood, and many will be elders for 40 years or more. Yet at the very moment that humans are living longer than ever before, we've made old age into a disease, a condition to be dreaded, denigrated, neglected, and denied. Reminiscent of Oliver Sacks, noted Harvard-trained geriatrician Louise Aronson uses stories from her quarter century of caring for patients, and draws from history, science, literature, popular culture, and her own life to weave a vision of old age that's neither nightmare nor utopian fantasy--a vision full of joy, wonder, frustration, outrage, and hope about aging, medicine, and humanity itself. Elderhood is for anyone who is, in the author's own words, "an aging, i.e., still-breathing human being."
