Author: Lian Duan
Publisher: Cambridge Scholars Publishing
Published: 2018-12-02
Total Pages: 304
ISBN-13: 1527522784
DOWNLOAD EBOOK →Reading art from a semiotic perspective, this book offers a new interpretation of the development of Chinese landscape painting and outlines a new framework for contemporary semiotics and critical theory. It will appeal to those interested in visual art, Chinese studies, critical theory, semiotics, and other relevant fields, and will allow the reader to learn how to put theory into the practice of studying art, how to give new life to an important theory, and how to acquire a new point of view in appreciating and enjoying art with a certain critical theory.
Author: David Crow
Publisher: Bloomsbury Publishing
Published: 2017-07-06
Total Pages: 314
ISBN-13: 1474253857
DOWNLOAD EBOOK →Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Author: Winfried Nöth
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2016-12-19
Total Pages: 908
ISBN-13: 3110803615
DOWNLOAD EBOOK →Author: Ladislav Matejka
Publisher: MIT Press (MA)
Published: 1976
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOK →A vital force in European linguistics and literary scholarship in the 1930s, the Prague School opened up the rich field of semiotics and art. The study of art as the creative use of the sign became one of its principal areas of critical examination, and in this collection of 21 essays this concept of semiotics is brought to bear on a wide range of the arts, including theater, film, poetry, folk art, and painting. The editors are professors in the Department of Slavic Languages and Literature at the University of Michigan, Ann Arbor.
Author: Fernande Saint-Martin
Publisher: Indiana University Press
Published: 1990-10-22
Total Pages: 278
ISBN-13: 9780253112699
DOWNLOAD EBOOK →"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.
Author: Steven Skaggs
Publisher: MIT Press
Published: 2017-03-03
Total Pages: 295
ISBN-13: 026203543X
DOWNLOAD EBOOK →Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author: Michael O'Toole
Publisher: Fairleigh Dickinson Univ Press
Published: 1994
Total Pages: 328
ISBN-13: 9780838636046
DOWNLOAD EBOOK →Drawing on his background as a linguist, O'Toole analyses in detail a number of major works of art to show how the semiotic approach relates a work's immediate impact to other aspects of our response to it: to the scene portrayed, to the social, intellectual and economic world within which the artist and his or her patrons worked, and to our own world. It further provides ways of talking about and interrelating aspects of composition, technique and the material qualities of the work.
Author: Madeleine Schechter
Publisher: Königshausen & Neumann
Published: 2008
Total Pages: 182
ISBN-13: 382603953X
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