Selling Women's History

Selling Women's History PDF

Author: Emily Westkaemper

Publisher: Rutgers University Press

Published: 2017-01-09

Total Pages: 277

ISBN-13: 0813576350

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Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.

Selling Women's History

Selling Women's History PDF

Author: Emily Westkaemper

Publisher: Rutgers University Press

Published: 2017-01-09

Total Pages: 272

ISBN-13: 0813576342

DOWNLOAD EBOOK →

Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.

Selling Women's History

Selling Women's History PDF

Author: Emily Westkaemper

Publisher:

Published: 2017

Total Pages: 0

ISBN-13: 9780813576329

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This book reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles.

Selling Women's History

Selling Women's History PDF

Author: Emily Westkaemper

Publisher:

Published: 2017

Total Pages: 0

ISBN-13: 9780813576336

DOWNLOAD EBOOK →

Assessing a dazzling array of media from the 1900s to the 1970s, including advertisements, films, magazines, and greeting cards, Selling Women's History reveals how popular culture helped teach Americans about the accomplishments of their foremothers. Emily Westkaemper examines how Madison Avenue co-opted women's history, using it to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles.

Selling Women

Selling Women PDF

Author: Amy Stanley

Publisher: Univ of California Press

Published: 2012-06-19

Total Pages: 281

ISBN-13: 0520270908

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“At last, a study that goes far beyond the urban-centered discourse with which we are already familiar to place the trafficking of women in a solid historical and comparative context. Through a carefully reasoned and balanced analysis of diverse sources, Stanley shows how prostitution practices varied. This book will set the standard for studies of prostitution in early modern Japan for decades to come.” -Anne Walthall, University of California, Irvine “Selling Women is a remarkable achievement. With her gaze fixed firmly on the young women whose labor sustained prostitution as an industry, Amy Stanley traces shifts in the moral economy of the sex trade over the course of the Tokugawa era, and unveils the ironic consequences of economic growth and social change. This meticulously researched, wonderfully written book is a major contribution to the literature on gender and society in Japan.” -David L. Howell, Harvard University

The Reader's Companion to U.S. Women's History

The Reader's Companion to U.S. Women's History PDF

Author: Wilma Pearl Mankiller

Publisher: Houghton Mifflin Harcourt

Published: 1998

Total Pages: 728

ISBN-13: 9780395671733

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Contains articles on fashion and style, household workers, images of women, jazz and blues, maternity homes, Native American women, Phillis Wheatley, homes, picture brides, single women, and teaching.

Twenty-First-Century Feminisms in Children's and Adolescent Literature

Twenty-First-Century Feminisms in Children's and Adolescent Literature PDF

Author: Roberta Seelinger Trites

Publisher: Univ. Press of Mississippi

Published: 2018-01-17

Total Pages: 246

ISBN-13: 1496813812

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Over twenty years after the publication of her groundbreaking work, Waking Sleeping Beauty: Feminist Voices in Children’s Novels, Roberta Seelinger Trites returns to analyze how literature for the young still provides one outlet in which feminists can offer girls an alternative to sexism. Supplementing her previous work in the linguistic turn, Trites employs methodologies from the material turn to demonstrate how feminist thinking has influenced literature for the young in the last two decades. She interrogates how material feminism can expand our understanding of maturation and gender—especially girlhood—as represented in narratives for preadolescents and adolescents. Twenty-First-Century Feminisms in Children’s and Adolescent Literature applies principles behind material feminisms, such as ecofeminism, intersectionality, and the ethics of care, to analyze important feminist thinking that permeates twenty-first-century publishing for youth. The structure moves from examinations of the individual to examinations of the individual in social, environmental, and interpersonal contexts. The book deploys ecofeminism and the posthuman to investigate how embodied individuals interact with the environment and via the extension of feministic ethics how people interact with each other romantically and sexually. Throughout the book, Trites explores issues of identity, gender, race, class, age, and sexuality in a wide range of literature for young readers, such as Kate DiCamillo’s Flora and Ulysses, Jacqueline Woodson’s Brown Girl Dreaming, and Rainbow Rowell’s Eleanor & Park. She demonstrates how shifting cultural perceptions of feminism affect what is happening both in publishing for the young and in the academic study of literature for children and adolescents.

Women's History for Beginners

Women's History for Beginners PDF

Author: Bonnie J. Morris

Publisher: For Beginners (For Beginners)

Published: 2012

Total Pages: 0

ISBN-13: 9781934389607

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History books have often ommitted or glossed over the role of women in the past. What exactly is women's history? A feminist viewpoint? The history of sex or gender? A story of queens? For Beginners will demystify these questions to provide a straightforward and accessible guide to women's history in a lively and engaging comic book-style. This series is for those who want to know more about a subject without being bogged down in dry facts.

The Practice of U.S. Women's History

The Practice of U.S. Women's History PDF

Author: S. J. Kleinberg

Publisher: Rutgers University Press

Published: 2007

Total Pages: 382

ISBN-13: 0813541816

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In the last several decades, U.S. women's history has come of age. Not only have historians challenged the national narrative on the basis of their rich explorations of the personal, the social, the economic, and the political, but they have also entered into dialogues with each other over the meaning of women's history itself. In this collection of seventeen original essays on women's lives from the colonial period to the present, contributors take the competing forces of race, gender, class, sexuality, religion, and region into account. Among many other examples, they examine how conceptions of gender shaped government officials' attitudes towards East Asian immigrants; how race and gender inequality pervaded the welfare state; and how color and class shaped Mexican American women's mobilization for civil and labor rights.