Selling to Seniors
Author: United States. Congress. Senate. Committee on Finance
Publisher:
Published: 2008
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Committee on Finance
Publisher:
Published: 2008
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOK →Author: Gary Onks
Publisher:
Published: 2001-06
Total Pages: 150
ISBN-13: 9780971017900
DOWNLOAD EBOOK →Author: CD Publications
Publisher:
Published: 2002-03-01
Total Pages: 112
ISBN-13: 9780972615310
DOWNLOAD EBOOK →Includes a wealth of practical advice on how to reach and influence older Americans in their purchasing decisions. Topics include how to segment the 50+ market; target aging baby boomers; build relationships with older customers; and develop all forms of effective advertising.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Published: 2012-10-08
Total Pages: 284
ISBN-13: 1599184508
DOWNLOAD EBOOK →Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Author: Raphael Stoller
Publisher: Independently Published
Published: 2021-05-15
Total Pages: 270
ISBN-13:
DOWNLOAD EBOOK →Eventually, we all have to think about how we'll pay for a loved one's, or even our own, end-of-life expenses. When you sell final expense insurance, you can provide your clients with the peace of mind that comes with knowing they and their families are prepared for the future. You can also capitalize on a huge opportunity to maximize your book of business and create a generous new income stream! This guide covers the entire insurance sales process, so you'll learn how to: -Prospect for Final Expense life insurance leads or Medicare Supplement leads, and which type of leads to use -Approach leads, and what to say to gain their trust -Overcome the most common objections and concerns seniors have -Present & sell Final Expense life insurance and Medigap plans online, on the phone, or in-person -Organize your day and motivate yourself to reach your maximum potential -Grow your client base by cross-selling and generating referrals -Build an online brand that will foster trust and referrals Whether you're a new agent seeking a primer on selling life insurance or Medicare Supplements, an experienced agent looking to maximize your online brand with insurance marketing tips and strategies, or an agency/IMO/FMO wanting to teach agents how to sell life insurance or Medicare Supplements at a fraction of the cost, this guide is for you!
Author: Lenny Menitz
Publisher: Independently Published
Published: 2021-05-15
Total Pages: 270
ISBN-13:
DOWNLOAD EBOOK →Eventually, we all have to think about how we'll pay for a loved one's, or even our own, end-of-life expenses. When you sell final expense insurance, you can provide your clients with the peace of mind that comes with knowing they and their families are prepared for the future. You can also capitalize on a huge opportunity to maximize your book of business and create a generous new income stream! This guide covers the entire insurance sales process, so you'll learn how to: -Prospect for Final Expense life insurance leads or Medicare Supplement leads, and which type of leads to use -Approach leads, and what to say to gain their trust -Overcome the most common objections and concerns seniors have -Present & sell Final Expense life insurance and Medigap plans online, on the phone, or in-person -Organize your day and motivate yourself to reach your maximum potential -Grow your client base by cross-selling and generating referrals -Build an online brand that will foster trust and referrals Whether you're a new agent seeking a primer on selling life insurance or Medicare Supplements, an experienced agent looking to maximize your online brand with insurance marketing tips and strategies, or an agency/IMO/FMO wanting to teach agents how to sell life insurance or Medicare Supplements at a fraction of the cost, this guide is for you!
Author: Pat Buzo
Publisher: Independently Published
Published: 2021-05-15
Total Pages: 270
ISBN-13:
DOWNLOAD EBOOK →Eventually, we all have to think about how we'll pay for a loved one's, or even our own, end-of-life expenses. When you sell final expense insurance, you can provide your clients with the peace of mind that comes with knowing they and their families are prepared for the future. You can also capitalize on a huge opportunity to maximize your book of business and create a generous new income stream! This guide covers the entire insurance sales process, so you'll learn how to: -Prospect for Final Expense life insurance leads or Medicare Supplement leads, and which type of leads to use -Approach leads, and what to say to gain their trust -Overcome the most common objections and concerns seniors have -Present & sell Final Expense life insurance and Medigap plans online, on the phone, or in-person -Organize your day and motivate yourself to reach your maximum potential -Grow your client base by cross-selling and generating referrals -Build an online brand that will foster trust and referrals Whether you're a new agent seeking a primer on selling life insurance or Medicare Supplements, an experienced agent looking to maximize your online brand with insurance marketing tips and strategies, or an agency/IMO/FMO wanting to teach agents how to sell life insurance or Medicare Supplements at a fraction of the cost, this guide is for you!
Author: Marsha Collier
Publisher: John Wiley & Sons
Published: 2009-10-13
Total Pages: 384
ISBN-13: 0470593113
DOWNLOAD EBOOK →Expert advice helps seniors find bargains and make money on eBay eBay is a great place to help seniors find bargains or supplement their income by selling items. This book offers the basics on buying or selling on eBay with confidence in a format that's ideal for the senior audience, including a larger print format than traditional For Dummies books. Author Marsha Collier is the undisputed authority on eBay. Her advice has helped millions of eBay users navigate the popular shopping and selling site. This book explains how to Get your computer ready to use eBay Go to the eBay site, sign up, and browse Spot good deals, buy items, and pay safely Set up your own sale Take pictures of your merchandise and get them online Receive payment and ship items Understand eBay's fees and rules eBay can be fun and profitable. This book makes it easy to get started!
Author: Robert S. Menchin
Publisher: iUniverse
Published: 1991
Total Pages: 291
ISBN-13: 9781475917949
DOWNLOAD EBOOK →The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over. In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.