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Selling the American Way

Author: Laura A. Belmonte

Publisher: University of Pennsylvania Press

Published: 2013-03-01

Total Pages: 271

ISBN-13: 081220123X

In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.

The American Way of Eating

Author: Tracie McMillan

Publisher: Simon and Schuster

Published: 2012-02-21

Total Pages: 338

ISBN-13: 1439171955

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A journalist traces her 2009 immersion into the national food system to explore how working-class Americans can afford to eat as they should, describing how she worked as a farm laborer, Wal-Mart grocery clerk, and Applebee's expediter while living within the means of each job.

Selling War to America

Author: Eugene Secunda

Publisher: Bloomsbury Publishing USA

Published: 2007-08-30

Total Pages: 241

ISBN-13: 0275995240

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Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government's campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought. Lies were told and truths withheld because government and military leaders did not trust the American people to make appropriate decisions concerning our national security. The attacks of September 11, 2001, on The World Trade Center Towers and the Pentagon have summoned the American people to a war on terrorism. The U.S. government is now trying to mobilize American public opinion to support this war. But this is just the most recent example of how our government has sought to enlist broad public support for the wars it has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like instant global coverage of television news and the Internet, reach into every American home.

Selling the Great War

Author: Alan Axelrod

Publisher: Macmillan + ORM

Published: 2009-03-03

Total Pages: 258

ISBN-13: 0230619592

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The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.

Truth, Torture, and the American Way

Author: Jennfier Harbury

Publisher: Beacon Press

Published: 2005-09-15

Total Pages: 268

ISBN-13: 9780807003077

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Jennifer Harbury's investigation into torture began when her husband disappeared in Guatemala in 1992; she told the story of his torture and murder in Searching for Everardo. For over a decade since, Harbury has used her formidable legal, research, and organizing skills to press for the U.S. government's disclosure of America's involvement in harrowing abuses in Latin America, Southeast Asia, and the Middle East. A draft of this book had just been completed when the first photos from Abu Ghraib were published; tragically, many of Harbury's deepest fears about America's own abuses were graphically confirmed by those horrific images. This urgently needed book offers both well-documented evidence of the CIA's continuous involvement in torture tactics since the 1970s and moving personal testimony from many of the victims. Most important, Harbury provides solid, convincing arguments against the use of torture in any circumstances: not only because it is completely inconsistent with all the basic values Americans hold dear, but also because it has repeatedly proved to be ineffective: Again and again,'information' obtained through these gruesome tactics proves unreliable or false. Worse, the use of torture by U.S. client states, allies, and even by our own operatives, endangers our citizens and especially our troops deployed internationally.

Rotary International and the Selling of American Capitalism

Author: Brendan Goff

Publisher: Harvard University Press

Published: 2021-07-06

Total Pages: 457

ISBN-13: 0674259114

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A new history of Rotary International shows how the organization reinforced capitalist values and cultural practices at home and tried to remake the world in the idealized image of Main Street America. Rotary International was born in Chicago in 1905. By the time World War II was over, the organization had made good on its promise to “girdle the globe.” Rotary International and the Selling of American Capitalism explores the meteoric rise of a local service club that brought missionary zeal to the spread of American-style economics and civic ideals. Brendan Goff traces Rotary’s ideological roots to the business progressivism and cultural internationalism of the United States in the early twentieth century. The key idea was that community service was intrinsic to a capitalist way of life. The tone of “service above self” was often religious, but, as Rotary looked abroad, it embraced Woodrow Wilson’s secular message of collective security and international cooperation: civic internationalism was the businessman’s version of the Christian imperial civilizing mission, performed outside the state apparatus. The target of this mission was both domestic and global. The Rotarian, the organization’s publication, encouraged Americans to see the world as friendly to Main Street values, and Rotary worked with US corporations to export those values. Case studies of Rotary activities in Tokyo and Havana show the group paving the way for encroachments of US power—economic, political, and cultural—during the interwar years. Rotary’s evangelism on behalf of market-friendly philanthropy and volunteerism reflected a genuine belief in peacemaking through the world’s “parliament of businessmen.” But, as Goff makes clear, Rotary also reinforced American power and interests, demonstrating the tension at the core of US-led internationalism.

Sold American

Author: Charles F. McGovern

Publisher: Univ of North Carolina Press

Published: 2009-01-06

Total Pages: 553

ISBN-13: 080787664X

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At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Total Cold War

Author: Kenneth Alan Osgood

Publisher: University Press of Kansas

Published: 2006

Total Pages: 528

ISBN-13:

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Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.

Final Rights

Author: Joshua Slocum

Publisher: Square One Publishers, Inc.

Published: 2021-10-19

Total Pages: 771

ISBN-13: 0942679350

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Josh Slocum and Lisa Carlson are the two most prominent advocates of consumer rights in dealing with the death industry. Here they combine efforts to inform consumers of their rights and propose long-needed reforms. Slocum is executive director of Funeral Consumers Alliance, a national nonprofit with over 90 local affiliates nationwide. Carlson is executive director of Funeral Ethics Organization, which works with the industry to try to improve ethical standards. In addition to nationwide issues, the book covers state-by-state information needed by anybody who wishes to take charge of funeral arrangements for a loved one, with or without the help of a funeral director. More information about the book and related issues can be found at www.finalrights.org .

Borrow

Author: Louis Hyman

Publisher: Vintage

Published: 2012-01-24

Total Pages: 306

ISBN-13: 0307744906

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In this lively history of consumer debt in America, economic historian Louis Hyman demonstrates that today’s problems are not as new as we think. Borrow examines how the rise of consumer borrowing—virtually unknown before the twentieth century—has altered our culture and economy. Starting in the years before the Great Depression, increased access to money raised living standards but also introduced unforeseen risks. As lending grew more and more profitable, it displaced funds available for business borrowing, setting our economy on an unsustainable course. Told through the vivid stories of individuals and institutions affected by these changes, Borrow charts the collision of commerce and culture in twentieth-century America, giving an historical perspective on what is new—and what is not—in today’s economic turmoil. A Paperback Original