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Selling Graphic and Web Design

Author: Donald Sparkman

Publisher: Simon and Schuster

Published: 2010-09-07

Total Pages: 327

ISBN-13: 1581158246

Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Designing Web Sites that Sell

Author: Shayne Bowman

Publisher:

Published: 2002

Total Pages: 264

ISBN-13:

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When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style. Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else: Savvy tips on working with clients to establish a visual style that fits their brand The five critical principles of good commerce design How to build a site that's easy to update Site testing and revising guidelines How to create content that works for cell phones, PDAs, and other wireless devices

Web Design and Marketing Solutions for Business Websites

Author: Kevin Potts

Publisher: Apress

Published: 2007-11-25

Total Pages: 386

ISBN-13: 1430202629

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This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.

Selling Graphic & Web Design

Author: Don Sparkman

Publisher:

Published: 2014-05-14

Total Pages: 226

ISBN-13: 9781581156126

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Expert guidance on selling graphic design, in print and online. Attract today's savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman's approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client's needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. - New edition of a classic - Up-to-the-minute advice on selling to internet clients - Get the top clients and keep them

Value-Based Fees

Author: Alan Weiss

Publisher: John Wiley & Sons

Published: 2008-11-03

Total Pages: 290

ISBN-13: 0470437677

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In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.

Running a Web Design Business from Home

Author: Rob Cubbon

Publisher: Createspace Independent Publishing Platform

Published: 2014-02-27

Total Pages: 104

ISBN-13: 9781494366285

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A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.

Sales Prospecting

Author: Claude Whitacre

Publisher: CreateSpace

Published: 2014-02-03

Total Pages: 216

ISBN-13: 9781494952327

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If you are a salesperson who is looking for a proven method to multiply your sales prospecting results, you have just found the Motherload. Inside, you'll discover; Why prospecting the way you were taught is a colossal waste of time. How to cold call comfortably, without fearing rejection or suffering call reluctance. The one vital factor in getting referrals that nobody is taught, that will triple the number of referrals you get. The one secret to referral prospecting that will almost guarantee that referrals will buy from you. How to get people to want to ask you about your business, in a way that is completely natural and comfortable. A proven method, not taught anywhere else, to find the 6 % that will almost certainly buy from you...and the system to see an endless supply of these highly likely prospects. Written by a salesman who practices what he preaches. Every method is field tested and proven. Complete with every script, answers to every objection, and every resource you need to send your sales prospecting results through the roof. About The Author... Claude Whitacre has been selling for nearly 40 years. He has broken company sales records, been a speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on advertising and selling. Claude speaks to groups of business owners and salespeople... and nobody else.

Designing Web Sites that Sell

Author: Shayne Bowman

Publisher:

Published: 2002

Total Pages: 255

ISBN-13:

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The Principles of Beautiful Web Design

Author:

Publisher:

Published:

Total Pages:

ISBN-13:

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Web and Digital for Graphic Designers

Author: Neil Leonard

Publisher: Bloomsbury Publishing

Published: 2020-07-23

Total Pages: 218

ISBN-13: 1350027561

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Creative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual – it provides a complete overview of designing for the web.