Secrets of the Savvy Consumer

Secrets of the Savvy Consumer PDF

Author: Corey Sandler

Publisher:

Published: 1998

Total Pages: 0

ISBN-13: 9780136735267

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Filled with hard-hitting entries aimed at saving money and time, and improving the quality of life for the savvy consumer, this guide reveals the secrets of savvy shoppers in-the-know.

Secrets of the Savvy Consumer

Secrets of the Savvy Consumer PDF

Author: Corey Sandler

Publisher:

Published: 2001

Total Pages: 560

ISBN-13: 9780130185174

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Sandler reveals the secrets of savvy shoppers, and the inside story from the people who sell them everything -- from insurance, cars and houses to telephone service and office equipment. This revised edition includes all the latest money-saving information, including information on how to buy almost anything on the Internet, Online auctions, and thousands of cost-slashing strategies for airline tickets, eyeglasses, cars and even real estate.

Social Media Metrics Secrets

Social Media Metrics Secrets PDF

Author: John Lovett

Publisher: John Wiley & Sons

Published: 2011-07-07

Total Pages: 386

ISBN-13: 1118149017

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Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Marketing to the Ageing Consumer

Marketing to the Ageing Consumer PDF

Author: D. Stroud

Publisher: Springer

Published: 2012-12-14

Total Pages: 175

ISBN-13: 023037820X

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Corporate Confidential

Corporate Confidential PDF

Author: Cynthia Shapiro

Publisher: St. Martin's Griffin

Published: 2005-09-01

Total Pages: 223

ISBN-13: 1429968354

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Cynthia Shapiro is a former Human Resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them, including: * There's no right to free speech in the workplace. *Age discrimination exists. * Why being too smart is not too smart. * Human Resources is not there to help you, but to protect the company from you. * And forty-five more! Cynthia Shapiro pulls no punches, giving readers an inside look at a secret world of hidden agendas they would never normally see. A world of insider information and insights that can save a career!

Savvy

Savvy PDF

Author: Ingrid Law

Publisher: Penguin

Published: 2008-05-01

Total Pages: 353

ISBN-13: 1440634858

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A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.

The Savvy Consumer

The Savvy Consumer PDF

Author: Elisabeth Leamy

Publisher: Capital Books Incorporated

Published: 2004

Total Pages: 342

ISBN-13: 9781931868570

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An award-winning TV investigative reporter shows you how to avoid being ripped off and keep your money where it belongs--in your wallet!

21st Century Secrets to Effective PR

21st Century Secrets to Effective PR PDF

Author: Linda Pophal

Publisher: eBookIt.com

Published: 2017-11-17

Total Pages: 150

ISBN-13: 1456629107

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The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.