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Scientific Marketing Management
Author: Percival White
Publisher: Ayer Company Pub
Published: 1978-01-01
Total Pages: 318
ISBN-13: 9780405111631
DOWNLOAD EBOOK →Principles of Marketing Management
Marketing Management Support Systems
Author: Berend Wierenga
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 349
ISBN-13: 1461545951
DOWNLOAD EBOOK →Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
The Development of Marketing Management
Author: Kazuo Usui
Publisher: Routledge
Published: 2017-11-28
Total Pages: 183
ISBN-13: 1351147145
DOWNLOAD EBOOK →There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Marketing Discourse
Author: Per Skålén
Publisher: Routledge
Published: 2007-12-14
Total Pages: 201
ISBN-13: 1134116381
DOWNLOAD EBOOK →The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Domestic Commerce
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
Published:
Total Pages: 188
ISBN-13:
DOWNLOAD EBOOK →Printers' Ink
Pioneers in Marketing
Author: D.G. Brian Jones
Publisher: Routledge
Published: 2011-12-21
Total Pages: 212
ISBN-13: 1136334378
DOWNLOAD EBOOK →Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
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