The History Of Marketing Science

The History Of Marketing Science PDF

Author: Russell S Winer

Publisher: World Scientific

Published: 2014-06-27

Total Pages: 529

ISBN-13: 9814596493

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The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Historical Research in Marketing Management

Historical Research in Marketing Management PDF

Author: Mark Tadajewski

Publisher: Key Issues in Marketing Management

Published: 2018-09-18

Total Pages: 218

ISBN-13: 9780367002152

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This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.

The Art and Science of Marketing

The Art and Science of Marketing PDF

Author: Grahame Robert Dowling

Publisher: Oxford University Press, USA

Published: 2004

Total Pages: 476

ISBN-13: 9780199269617

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The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Is Marketing a Science? Scientific Marketing

Is Marketing a Science? Scientific Marketing PDF

Author: Nadine Ghanawi

Publisher: GRIN Verlag

Published: 2012-11-14

Total Pages: 8

ISBN-13: 3656309884

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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the “father of scientific management” started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he “overlook[ed] the third great party [...] – the consumers” (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article “Scientific marketing management and the emergence of the ethical marketing concept” published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones’ article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.

Enterprise Marketing Management

Enterprise Marketing Management PDF

Author: Dave Sutton

Publisher: John Wiley & Sons

Published: 2006-07-21

Total Pages: 224

ISBN-13: 047148086X

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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

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