A Scientist's Guide to Talking with the Media

A Scientist's Guide to Talking with the Media PDF

Author: Richard Hayes

Publisher: Rutgers University Press

Published: 2006

Total Pages: 228

ISBN-13: 9780813538587

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In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.

Energy Technology Innovation

Energy Technology Innovation PDF

Author: Arnulf Grubler

Publisher: Cambridge University Press

Published: 2014

Total Pages: 409

ISBN-13: 110702322X

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An edited volume on factors determining success or failure of energy technology innovation, for researchers and policy makers.