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School Commercialism

Author: Alex Molnar

Publisher: Routledge

Published: 2013-09-13

Total Pages: 149

ISBN-13: 1136730168

Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.

Schools or Markets?

Author: Deron R. Boyles

Publisher: Routledge

Published: 2004-12-13

Total Pages: 433

ISBN-13: 1135606919

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This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services; *oil company ads that act as educational policy statements; *a parent's view of his child's experiences in a school that encourages school-business partnerships; *commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation; *links between education policy and the military-industrial complex; *commercialism in higher education, including marketing to high school students, intellectual property rights of professors and students, and the bind in which professional proprietary schools find themselves; and *the influence of conservative think tanks on information citizens receive, especially concerning educational issues and policy. Schools or Markets?: Commercialism, Privatization, and School-Business Partnerships is compelling reading for all researchers, faculty, students, and education professionals interested in the connections between public schools and private interests. The breadth and variety of topics addressed make it a uniquely relevant text for courses in social and cultural foundations of education, sociology of education, educational politics and policy, economics of education, philosophy of education, introduction to education, and cultural studies in education.

Consuming Schools

Author: Trevor Norris

Publisher: University of Toronto Press

Published: 2011-01-01

Total Pages: 233

ISBN-13: 1442660309

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The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.

Kellogg on Advertising and Media

Author: Bobby J. Calder

Publisher: John Wiley & Sons

Published: 2012-06-29

Total Pages: 324

ISBN-13: 1118429117

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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

Education and the Commercial Mindset

Author: Samuel E. Abrams

Publisher: Harvard University Press

Published: 2016-05-02

Total Pages: 341

ISBN-13: 067454580X

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America’s commitment to public schooling once seemed unshakable. But today the movement to privatize K–12 education is stronger than ever. A veteran teacher and administrator, Samuel E. Abrams examines the rise of market forces in public education and reveals how a commercial mindset has taken over. For decades, Milton Friedman and his disciples contended that private markets could deliver better schooling than governments. In the 1990s, this belief was put to the test by Edison Schools and other for-profit educational management organizations (EMOs). Edison grew rapidly, running schools in Baltimore, Philadelphia, and many other cities across the country. Yet disappointing academic and financial outcomes soon pushed the company and its competitors to the margins. The focus of EMOs on efficiency and results nevertheless found expression in federal policy with No Child Left Behind in 2002 and Race to the Top in 2009. The new ethos also defined nonprofit charter management organizations (CMOs) like KIPP that surfaced in the wake of EMOs and flourished. But the dependence of CMOs on philanthropists, tireless teachers, and students capable of abiding by rigid expectations limits their reach. Abrams argues that while the commercial mindset sidesteps fundamental challenges, public schools should adopt lessons from the business world. Citing foreign practices, he recommends raising teacher salaries to attract and retain talent, conferring more autonomy on educators to build ownership, and employing sampling techniques rather than universal assessments to gauge student progress.

Ordinary Hazards

Author: Nikki Grimes

Publisher: Astra Publishing House

Published: 2022-03-01

Total Pages: 337

ISBN-13: 1635925622

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Michael L. Printz Honor Book Robert F. Sibert Informational Honor Book Boston Globe/Horn Book Nonfiction Honor Book Arnold Adoff Poetry Award for Teens Six Starred Reviews—★Booklist ★BCCB ★The Horn Book ★Publishers Weekly ★School Library Connection ★Shelf Awareness A Booklist Best Book for Youth * A BCCB Blue Ribbon * A Horn Book Fanfare Book * A Shelf Awareness Best Children's Book * Recommended on NPR's "Morning Edition" by Kwame Alexander "This powerful story, told with the music of poetry and the blade of truth, will help your heart grow."–Laurie Halse Anderson, author of Speak and Shout "[A] testimony and a triumph."–Jason Reynolds, author of Long Way Down In her own voice, acclaimed author and poet Nikki Grimes explores the truth of a harrowing childhood in a compelling and moving memoir in verse. Growing up with a mother suffering from paranoid schizophrenia and a mostly absent father, Nikki Grimes found herself terrorized by babysitters, shunted from foster family to foster family, and preyed upon by those she trusted. At the age of six, she poured her pain onto a piece of paper late one night - and discovered the magic and impact of writing. For many years, Nikki's notebooks were her most enduing companions. In this accessible and inspiring memoir that will resonate with young readers and adults alike, Nikki shows how the power of those words helped her conquer the hazards - ordinary and extraordinary - of her life.

101 Things I Learned® in Advertising School

Author: Tracy Arrington

Publisher: Crown

Published: 2018-04-03

Total Pages: 218

ISBN-13: 045149671X

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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Sold Out

Author: Alex Molnar

Publisher: Rowman & Littlefield

Published: 2015-08-07

Total Pages: 296

ISBN-13: 1475813627

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If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.

I'm Gonna Push Through!

Author: Jasmyn Wright

Publisher: Atheneum Books for Young Readers

Published: 2020-02-18

Total Pages: 40

ISBN-13: 153443965X

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Based on the Push Through movement that inspires kids worldwide, this is an empowering, energetic, and all-inclusive picture book that celebrates resilience in the face of adversity. Hold your head high. No matter what stands in the way of your dreams, remember this: YOU can push through anything! If someone tells you it’s too hard, don’t you ever listen. You tell them, “I’m gonna push through!” Inspired by a mantra written for her third-grade students, Jasmyn Wright’s uplifting call to “push through” is an invitation to young readers to announce their own power and to recognize and reaffirm that of others, regardless of setbacks. Her empowering words not only lift children up, but show them how to lift themselves up and seize their potential.