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Inside Apple

Author: Adam Lashinsky

Publisher: Business Plus

Published: 2012-01-25

Total Pages: 138

ISBN-13: 1455512176

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

A Bite of the Apple

Author: Lennie Goodings

Publisher: Oxford University Press, USA

Published: 2020

Total Pages: 321

ISBN-13: 0198828756

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'The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.

An Apple and An Adventure

Author: Martin Cendreda

Publisher: Simon and Schuster

Published: 2017-06-27

Total Pages: 40

ISBN-13: 1684150647

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A caveboy and his dinosaur friend go on an adventure in a book where objects and activities represent each letter of the alphabet.

Big Apple Diaries

Author: Alyssa Bermudez

Publisher: Roaring Brook Press

Published: 2021-08-17

Total Pages: 292

ISBN-13: 1250850789

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In Big Apple Diaries, a heartfelt diary-style graphic memoir by Alyssa Bermudez, a young New Yorker doodles her way through middle school—until the September 11, 2001, terrorist attack leaves her wondering if she can ever be a kid again. It’s the year 2000 in New York City. For 12-year old Alyssa, a biracial Puerto Rican girl, this means all kinds of new challenges: splitting time between her dad's apartment in Manhattan and her mom's new place in Queens, navigating the ups and downs of middle school, harboring an epic crush on a new classmate, and figuring out how to be a "real" Puerto Rican. The only way to make sense of it all is to write and draw her thoughts and worries into her diary. Then life abruptly changes on September 11, 2001. After the Twin Towers fall and so many lives are lost, her concerns about gossip, crushes, and fashion feel distant and insignificant. Alyssa must find a new sense of self and purpose amidst all of the chaos, and find strength to move forward with hope. This moving graphic memoir is based on Alyssa Bermudez's own middle school diaries.

Creative Selection

Author: Ken Kocienda

Publisher: St. Martin's Press

Published: 2018-09-04

Total Pages: 177

ISBN-13: 1250194474

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* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Eat the Apple

Author: Matt Young

Publisher: Bloomsbury Publishing

Published: 2019-02-26

Total Pages: 276

ISBN-13: 1632869519

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"The Iliad of the Iraq war" (Tim Weiner)--a gut-wrenching, beautiful memoir of the consequences of war on the psyche of a young man. Eat the Apple is a daring, twisted, and darkly hilarious story of American youth and masculinity in an age of continuous war. Matt Young joined the Marine Corps at age eighteen after a drunken night culminating in wrapping his car around a fire hydrant. The teenage wasteland he fled followed him to the training bases charged with making him a Marine. Matt survived the training and then not one, not two, but three deployments to Iraq, where the testosterone, danger, and stakes for him and his fellow grunts were dialed up a dozen decibels. With its kaleidoscopic array of literary forms, from interior dialogues to infographics to prose passages that read like poetry, Young's narrative powerfully mirrors the multifaceted nature of his experience. Visceral, ironic, self-lacerating, and ultimately redemptive, Young's story drops us unarmed into Marine Corps culture and lays bare the absurdism of 21st-century war, the manned-up vulnerability of those on the front lines, and the true, if often misguided, motivations that drove a young man to a life at war. Searing in its honesty, tender in its vulnerability, and brilliantly written, Eat the Apple is a modern war classic in the making and a powerful coming-of-age story that maps the insane geography of our times.

Fight Write

Author: Carla Hoch

Publisher: Penguin

Published: 2019-06-11

Total Pages: 240

ISBN-13: 1440300739

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Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.

Bad Apple

Author: Kristi Petersen Schoonover

Publisher: Vagabondage Press LLC

Published: 2012-08-13

Total Pages: 190

ISBN-13: 0615683894

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"After an unfortunate incident on a Maine apple orchard, precocious teen Scree is left with a father she's not sure is hers, a never-ending list of chores and her flaky brother's baby, who she is expected to raise. In a noble move to save the child from an existence like her own, Scree flees to a glitzy resort teeming with young men just ripe for the picking. But even as life with baby becomes all she'd dreamed, Dali-esque visions begin to leach through the gold paint... Bad Apple is a dark, surreal ride that proves not all things in an orchard are safe to pick." --Back cover.

Apple Augmented Reality by Tutorials (Second Edition)

Author: raywenderlich Tutorial Team

Publisher:

Published: 2022-02-23

Total Pages:

ISBN-13: 9781950325580

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Learn Augmented Reality!Augmented reality is going to be the next big thing - there's absolutely no doubt about it. If you want to build realistic and immersive AR experiences for the Apple platform, this book is your golden ticket.Apple Augmented Reality by Tutorials is the easiest and fastest way to get hands-on experience using Apple frameworks and technologies like Reality Composer, RealityKit, and ARKitWho This Book Is ForThis book is for beginner to intermediate iOS developers who already know the basics of Swift development and are looking to build immersive AR experiences for the Apple platform.Topics Covered in Apple AR by TutorialsAR Quick Look: Discover how to integrate AR Quick Look into your apps to give them some cool AR superpowers.Reality Composer & Reality Files: Find out how to leverage the power of Reality Composer to create interactive AR-based experiences.Reality Converter & PBR Materials: Discover how PBR materials can add a level of realism to your AR objects, and how to use Reality Converter to convert, view, customize and create USDZ content.RealityKit: Learn to set up and use RealityKit to build a face-based augmented reality app.Facial Blend Shapes: Build a fully interactive augmented reality face mask that reacts to your facial expressions using blend shapes.ARKit: Get a complete introduction to ARKit, Apple's framework for creating fully interactive augmented reality, and learn about the different types of rendering options available with ARKit.Raycasting & Physics: Learn about raycasting, 2D hit-testing and the SpriteKit physics engine as you add more features and functionality to your game.ECS & Collaborative Experiences: Build a collaborative AR experience and learn how to create and manage a multipeer connection.Object Capture: Learn how to create realistic 3D models from real-life objects with photogrammetry.After reading this book, you'll have a deep understanding of the technologies and frameworks used to create powerful, immersive AR experiences for the Apple platform.