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Scan Me - Everybody's Guide to the Magical World of Qr Codes

Author: Mick Winter

Publisher:

Published: 2011

Total Pages: 146

ISBN-13: 0965900037

Everybody's Guide to the Magical World of QR Codes Imagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order. How does this magic happen? With something called a QR Code. If you have a business or non-profit organization, you absolutely want to know how to use QR Codes. This book will tell you how you can use them in your marketing to attract, assist, hang on to and increase your customers. If you want to know how to make them and use them for personal or educational use, you'll learn that, too. They're free. They're fun. They're useful. Why not start now?

Marketing with Social Media

Author: Beth C. Thomsett-Scott

Publisher: American Library Association

Published: 2014

Total Pages: 193

ISBN-13: 1555709729

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Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.

City Imaging: Regeneration, Renewal and Decay

Author: Tara Brabazon

Publisher: Springer Science & Business Media

Published: 2013-09-26

Total Pages: 263

ISBN-13: 9400772351

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This book examines the paradoxes, challenges, potential and problems of urban living. It understands cities as they are, rather than as they may be marketed or branded. All cities have much in common, yet the differences are important. They form the basis of both imaginative policy development and productive experiences of urban life. The phrase ‘city imaging’ is often used in public discourse, but rarely defined. It refers to the ways that particular cities are branded and marketed. It is based on the assumption that urban representations can be transformed to develop tourism and attract businesses and in-demand workers to one city in preference to another. However, such a strategy is imprecise. History, subjectivity, bias and prejudice are difficult to temper to the needs of either economic development or social justice. The taste, smell, sounds and architecture of a place all combine to construct the image of a city. For researchers, policy makers, activists and citizens, the challenge is to use or transform this image. The objective of this book is to help the reader define, understand and apply this process. After a war on terror, a credit crunch and a recession, cities still do matter. Even as the de-territorialization of the worldwide web enables the free flow of money, music and ideas across national borders, cities remain important. City Imaging: Regeneration, Renewal, Decay surveys the iconography of urbanity and explores what happens when branding is emphasized over living.

Information and Communication Technology and Applications

Author: Sanjay Misra

Publisher: Springer Nature

Published: 2021-02-13

Total Pages: 746

ISBN-13: 3030691438

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This book constitutes revised selected papers from the Third International Conference on Information and Communication Technology and Applications, ICTA 2020, held in Minna, Nigeria, in November 2020. Due to the COVID-19 pandemic the conference was held online. The 67 full papers were carefully reviewed and selected from 234 submissions. The papers are organized in the topical sections on Artificial Intelligence, Big Data and Machine Learning; Information Security Privacy and Trust; Information Science and Technology.

Digital Wine

Author: Tara Brabazon

Publisher: Springer

Published: 2014-05-12

Total Pages: 133

ISBN-13: 9812870598

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This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.

Collections Vol 9 N3

Author: Collections

Publisher: Rowman & Littlefield

Published: 2013-09-25

Total Pages: 92

ISBN-13: 1442267860

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"Collections: A Journal for Museum and Archives Professionals" is a multi-disciplinary peer-reviewed journal dedicated to the discussion of all aspects of handling, preserving, researching, and organizing collections. Curators, archivists, collections managers, preparators, registrars, educators, students, and others contribute.

Cultural Tourism

Author: Razaq Raj

Publisher: CABI

Published: 2013

Total Pages: 259

ISBN-13: 1845939239

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With contributions from international experts, this book provides a broad discussion of cultural tourism as a concept and the way it is implemented in diverse regions around the world. It addresses the notion of cultural tourism and what it means to tourism as an industry, and also explores types of cultural tourism offered to tourists and experienced by them. Many international case studies will be included on specific instances of cultural tourism, and current topics like cultural tourism's relationship to sustainability are discussed.

Digital Literacies

Author: Mark Pegrum

Publisher: Routledge

Published: 2014-06-03

Total Pages: 347

ISBN-13: 1317860292

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Dramatic shifts in our communication landscape have made it crucial for language teaching to go beyond print literacy and encompass the digital literacies which are increasingly central to learners' personal, social, educational and professional lives. By situating these digital literacies within a clear theoretical framework, this book provides educators and students alike with not just the background for a deeper understanding of these key 21st-century skills, but also the rationale for integrating these skills into classroom practice. This is the first methodology book to address not just why but also how to teach digital literacies in the English language classroom. This book provides: A theoretical framework through which to categorise and prioritise digital literacies Practical classroom activities to help learners and teachers develop digital literacies in tandem with key language skills A thorough analysis of the pedagogical implications of developing digital literacies in teaching practice A consideration of exactly how to integrate digital literacies into the English language syllabus Suggestions for teachers on how to continue their own professional development through PLNs (Personal Learning Networks), and how to access teacher development opportunities online This book is ideal for English language teachers and learners of all age groups and levels, academics and students researching digital literacies, and anyone looking to expand their understanding of digital literacies within a teaching framework.

Objects in Context: Theorizing Material Culture

Author: Stephanie Anderson

Publisher: Lulu.com

Published: 2013

Total Pages: 173

ISBN-13: 1304364275

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Objects in Context: Theorizing Material Culture brings together a group of diverse essays originating from a graduate student conference held at Western University in 2013 entitled (Re)Activating Objects: Social Theory and Material Culture. With over 100 delegates from across Canada and the United States, the conference's vision was to investigate the ways that material culture provides a lens to examine the structures of our socio-cultural-economic worlds. As such, this publication provides interdisciplinary approaches to a wide range of fundamental and theoretical questions about social constructions, social politics, and social ethics. The contributing scholars offer critical approaches which 'activate' objects that are under-theorized and/or 'reactivate' objects with shifting or multiple ideologies. Ultimately, the papers within this volume address the broad-ranging question, what can objects tell us about the worlds in which we live?

Cuba for the Misinformed

Author: Mick Winter

Publisher: Westsong Publishing

Published: 2013-03-08

Total Pages: 341

ISBN-13: 1625395418

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A lively survey of Cuba's past and present, and a "must-have" companion to any Cuba travel guide "Cuba has the same effect on American administrations that the full moon has on werewolves." -- Wayne Smith, former head of US Interests Section in Havana "Cuba for the Misinformed is extraordinarily educational and enlightening." - Midwest Book Review For more than 50 years, the US government and mass media have misrepresented, hidden or ignored the truth about Cuba. In Cuba for the Misinformed, Mick Winter brings together a fascinating array of facts and anecdotes about Cuba's history, its government, its people, and the actions that the United States has taken against the well-being of those people. Citizens of other countries do know many of these facts. That is why every year at the United Nations almost every country on the planet (the 2012 vote was 188-3) demands that the United States end its embargo of Cuba. As you read this book, you will recognize that for more than fifty years something very interesting has been happening just ninety miles offshore from the United States. You may not agree with everything-- or even anything-- that has happened since the Cuban revolution, but you will likely admit that this small island country of eleven million people has had a global effect that reaches far beyond its size. This book presents information that is little-known (particularly to most Americans) about Cuba and its relationship with the United States. It offers this information clearly, succinctly and in a style that's enjoyable to read, and backs it up with helpful footnotes and links to resources. Whether you're a student, educator or journalist; planning a trip to Cuba (this book is an essential companion to your Cuba tour book); anticipating future business dealings; or simply want to know more, you'll find Cuba for the Misinformeda treasure of interesting--and often fascinating--information, facts and anecdotes about Cuba and its people.