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Author: Ignat Andrei
Publisher:
Published: 2021-03-23
Total Pages: 68
ISBN-13:
DOWNLOAD EBOOK →This book will show you practical examples of Roslyn Source Code Generator (RSCG) examples . It will show you the code that you write, the code that RSCG will write and how to use it. More, for any book that you buy, I will provide one hour of free consultancy.
Author: John McDonough
Publisher: Routledge
Published: 2015-06-18
Total Pages: 1754
ISBN-13: 1135949069
DOWNLOAD EBOOK →For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Gabriele Suder
Publisher: SAGE
Published: 2011-12-31
Total Pages: 515
ISBN-13: 1446290654
DOWNLOAD EBOOK →Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition: - Expanded coverage of lobbying, SMEs and globalization - New real-life case studies using a wide range of examples from across Europe - Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor′s Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.
Author: Daniel Rosen
Publisher: Rowman & Littlefield
Published: 2015-08-21
Total Pages: 241
ISBN-13: 1442240857
DOWNLOAD EBOOK →Until recently a lack of precision around China’s economic size was taken for granted but caused little lost sleep: room to expand and the pace of growth were self-evident, and everything beyond that was academic for most purposes. But today the pace and even direction of China’s growth is prone to volatility, and the nation is sizable enough to cause global disruption. This study reassesses China’s nominal economic size from the bottom up. It compares China’s practices with international standards and reviews the long-standing arguments about Chinese economic statistics to separate real concerns from distractions.
Author: Don E. Schultz
Publisher: Routledge
Published: 2015-01-28
Total Pages: 368
ISBN-13: 1317475615
DOWNLOAD EBOOK →Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Author: Christian Schafferer
Publisher: Routledge
Published: 2017-05-15
Total Pages: 163
ISBN-13: 1351941232
DOWNLOAD EBOOK →At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.
Author: Max Bramer
Publisher: Springer Science & Business Media
Published: 2013-11-08
Total Pages: 435
ISBN-13: 3319026216
DOWNLOAD EBOOK →The papers in this volume are the refereed papers presented at AI-2013, the Thirty-third SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, held in Cambridge in December 2013 in both the technical and the application streams. They present new and innovative developments and applications, divided into technical stream sections on Knowledge Discovery and Data Mining I, Knowledge Discovery and Data Mining II, Intelligent Agents, Representation and Reasoning, and Machine Learning and Constraint Programming, followed by application stream sections on Medical Applications, Applications in Education and Information Science, and AI Applications. The volume also includes the text of short papers presented as posters at the conference. This is the thirtieth volume in the Research and Development in Intelligent Systems series, which also incorporates the twenty-first volume in the Applications and Innovations in Intelligent Systems series. These series are essential reading for those who wish to keep up to date with developments in this important field.
Author: Justin Kirby
Publisher: Routledge
Published: 2007-06-07
Total Pages: 320
ISBN-13: 1136415645
DOWNLOAD EBOOK →Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Author: Jean-Pierre Jeannet
Publisher:
Published: 2002
Total Pages: 326
ISBN-13: 9780618159475
DOWNLOAD EBOOK →Author: Andrew Benett
Publisher: Macmillan
Published: 2010-11-23
Total Pages: 256
ISBN-13: 0230103456
DOWNLOAD EBOOK →In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.
