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Riding for the Brand

Author: Jim Whitt

Publisher: Lariat Press

Published: 2005-06

Total Pages: 128

ISBN-13: 0977000400

Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.

Ride for the Brand

Author: Red Steagall

Publisher: Students, Texas A and M U.; 44

Published: 1993

Total Pages: 200

ISBN-13:

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Ramping Your Brand

Author: James F. Richardson

Publisher: Pgs Press

Published: 2019-12-30

Total Pages: 238

ISBN-13: 9781733444637

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In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Riding for the Brand

Author: Michael Pettit

Publisher: University of Oklahoma Press

Published: 2012-11-27

Total Pages: 322

ISBN-13: 0806182229

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Folks all over West Texas and eastern New Mexico will tell you: Cowdens have been ranching here for as long as anyone can remember. The Cowdens, in fact, have been at the forefront of the cattle business for 150 years. Arriving in Texas in the 1850s, Cowden men and women raised and trailed cattle, sought out water and better grazing land, tangled with Comanches—and helped extend the western line of Anglo settlement as they raised their families. They eventually moved to New Mexico, where they established the renowned JAL Ranch. Award-winning writer Michael Pettit, a Cowden descendant and former rancher, offers a compelling portrait of this genuine American ranching family. Riding for the Brand spans six generations and two states to serve up a real slice of the Old West, complete with cowboys and Indians, cattle and buffalo, open range and barbed wire. Pettit skillfully blends family saga with an urbanite’s firsthand look at life on today’s 50,000-acre Cowden Ranch, where the one dependable factor is the constant wind. Riding for the Brand traces the evolution of the Texas and New Mexico cattle business from the era of intimate ranching communities to today’s oil-enriched or corporate operations. But it’s also the story of one man’s search for identity through his connections to a family, a place, and a way of life.

Riding for the Brand

Author: Louis L'Amour

Publisher: Bantam

Published: 2005-08-30

Total Pages: 262

ISBN-13: 0553899678

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The open West was a land where wanderers could find themselves a home—one to fight for, be changed by, sometimes to die for. Jed Asbury was one such journeyman, taking on the identity of a dead person. Allen Ring was another: He’d won his plot of land in a card game only to find he had to win again with a gun. From a has-been boxer to a ranch hand taking on his bosses’ troubles, the characters in these classic Louis L’Amour short stories are all “riding for the brand”—staying loyal to what matters, staking the West with their courage and their blood.

Rebuilding the Brand

Author: Clyde Fessler

Publisher: Triple Nickel Press

Published: 2012

Total Pages: 26

ISBN-13: 0983815216

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Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

You Can't Ride Two Horses with One Ass

Author: Kurt Bartolich

Publisher:

Published: 2015-12-17

Total Pages: 128

ISBN-13: 9781519263452

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What is the biggest threat to your brand today? Most leaders think its disruption, competition, cyber attacks or the economy. The truth is the real enemy is between your ears. Thinking outside the box, scaling and partnerships can sabotage your brand. Even your company mission can undermine it. You Can't Ride Two Horses With One Ass turns conventional brand thinking on its ear and teaches you a new ethos: How to grow your business by protecting your brand. Much like category-killers Southwest Airlines, Google and many of the author's own clients do, you'll learn how to think like a brand, not a business; be more desirable, instead of more available; detect organizational blind spots that can subvert the brand; and build a bridge between company purpose and customer promise-the missing link to exceptional cultural engagement and brand fidelity.

Cowboy Ethics

Author: James P. Owen

Publisher: Simon and Schuster

Published: 2015-03-03

Total Pages: 96

ISBN-13: 1629141399

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A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were back in the days of the Open Range. A decade ago, the book Cowboy Ethics first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?” In the years since, the book’s “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.

Ride the Man Down

Author: Luke Short

Publisher: Open Road Media

Published: 2016-10-18

Total Pages: 158

ISBN-13: 1504039858

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One of the top twenty-five westerns of all time: an action-packed tale about a range war in a violent town—and the honest foreman who risks his life to keep the peace. Phil Evarts is dead, and the Hatchet Range is up for grabs. That’s 70,000 acres of prime turf just waiting for the man rich enough to buy it . . . or the gunman crazy enough to kill for it. Every schemer in town has his eyes on Hatchet, and Bide Mariner leads the charge. An unscrupulous rancher who’ll stop at nothing for cash, Mariner has the money and the guns to take whatever he wants. Only Will Ballard stands in his way—and that means Ballard is marked for death. The foreman at Hatchet Range, Ballard is an honest man who’ll do anything to keep the ranch from falling into Mariner’s hands. In a town so rotten with greed that even the sheriff is against him, Ballard must stand alone to save this little piece of the American West. Voted one of the top twenty-five westerns of all time by the Western Writers of America and made into a 1952 Republic film starring Rod Cameron, Ride the Man Down showcases award-winning author Luke Short at the height of his writing powers.

The Wife Upstairs

Author: Rachel Hawkins

Publisher: St. Martin's Press

Published: 2021-01-05

Total Pages: 293

ISBN-13: 1250245516

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Instant New York Times and USA Today Bestseller "Compulsively readable...a gothic thriller laced with arsenic." ––EW One of the Most Anticipated Books of 2021: CNN • Newsweek • Vulture • PopSugar • Parade • BuzzFeed • E!Online • TimeOut • Woman's Day • Goodreads • She Reads • Good Housekeeping • CrimeReads • Frolic • Hello! • Mystery and Suspense January 2021 Indie Next Pick and #1 LibraryReads Pick A delicious twist on a Gothic classic, The Wife Upstairs pairs Southern charm with atmospheric domestic suspense, perfect for fans of B.A. Paris and Megan Miranda. Meet Jane. Newly arrived to Birmingham, Alabama, Jane is a broke dog-walker in Thornfield Estates––a gated community full of McMansions, shiny SUVs, and bored housewives. The kind of place where no one will notice if Jane lifts the discarded tchotchkes and jewelry off the side tables of her well-heeled clients. Where no one will think to ask if Jane is her real name. But her luck changes when she meets Eddie Rochester. Recently widowed, Eddie is Thornfield Estates’ most mysterious resident. His wife, Bea, drowned in a boating accident with her best friend, their bodies lost to the deep. Jane can’t help but see an opportunity in Eddie––not only is he rich, brooding, and handsome, he could also offer her the kind of protection she’s always yearned for. Yet as Jane and Eddie fall for each other, Jane is increasingly haunted by the legend of Bea, an ambitious beauty with a rags-to-riches origin story, who launched a wildly successful southern lifestyle brand. How can she, plain Jane, ever measure up? And can she win Eddie’s heart before her past––or his––catches up to her? With delicious suspense, incisive wit, and a fresh, feminist sensibility, The Wife Upstairs flips the script on a timeless tale of forbidden romance, ill-advised attraction, and a wife who just won’t stay buried. In this vivid reimagining of one of literature’s most twisted love triangles, which Mrs. Rochester will get her happy ending?