Lanterna Rally
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A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Published: 1998
Total Pages: 212
ISBN-13: 9780309062688
DOWNLOAD EBOOK →Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Urban Transportation Abstracts
Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Published: 1987-11-17
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOK →Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Urban Mass Transportation Abstracts
Energy Abstracts for Policy Analysis
Elements Needed to Create High Ridership Transit Systems
Author: TranSystems Corporation
Publisher: Transportation Research Board
Published: 2007
Total Pages: 137
ISBN-13: 0309098858
DOWNLOAD EBOOK →"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
Published: 1976
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOK →Directory of Research, Development & Demonstration Projects
Interstate 15 Corridor, Montana City to Lincoln Road, Jefferson and Lewis & Clark Counties
