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Author: I. Sinha
Publisher: Springer
Published: 2006-11-22
Total Pages: 198
ISBN-13: 0230625061
DOWNLOAD EBOOK →Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Author: Michiel R. Leenders
Publisher: New York : Free Press ; London : Collier Macmillan
Published: 1988
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOK →Author: Brandon Mulrenin
Publisher:
Published: 2021-08-13
Total Pages:
ISBN-13: 9781737400103
DOWNLOAD EBOOK →Author: owner
Publisher: J.Y. Ching
Published: 2014-12-15
Total Pages: 6
ISBN-13:
DOWNLOAD EBOOK →Discover a way of selling a product by using a strategy of comparison.
Author: Gad Saad
Publisher: Psychology Press
Published: 2007-02-05
Total Pages: 361
ISBN-13: 1135608253
DOWNLOAD EBOOK →The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
Author: Douglas Van Praet
Publisher: St. Martin's Press
Published: 2012-11-13
Total Pages: 288
ISBN-13: 1137042788
DOWNLOAD EBOOK →For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Author: Rachelle M. Smith
Publisher: Bloomsbury Publishing USA
Published: 2022-01-11
Total Pages: 406
ISBN-13:
DOWNLOAD EBOOK →This encyclopedia examines the phenomenon of deception from a variety of perspectives and in a multitude of contexts. It offers readers an accessibly written and engaging resource that sheds light on when, why, and how we lie. Ironically, it seems to be a universal truth that everyone lies. From innocent "white lies" to elaborate deceptions, humans appear to be hard-wired for dishonesty. But what psychological or evolutionary purpose does lying serve? What motivates us to lie, and what effects do such lies have on those around us and on our own physiology and mental health? What are the differences between types of lies, and how do various forms of dishonesty manifest themselves in such areas as politics, advertising, and social media? And, perhaps most importantly, how can we spot liars in our everyday lives and encourage those around us—and even ourselves—to be more honest? Lies: The Science behind Deception provides a broad and multifaceted introduction to this fascinating topic. More than 175 entries address the many forms of lying, the purpose and development of such behaviors, and their consequences. It also includes practical sidebars that help readers to deal with lying and liars in their own lives.
Author: Himanshu Singhal
Publisher: INK FREEDOM PUBLISHERS
Published: 2024-04-19
Total Pages: 243
ISBN-13: 8197200858
DOWNLOAD EBOOK →Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
Published: 2018-12-07
Total Pages: 1892
ISBN-13: 1136676201
DOWNLOAD EBOOK →This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
