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Author: Pertti Alasuutari
Publisher: SAGE Publications Ltd
Published: 1999-08-31
Total Pages: 224
ISBN-13: 1446235777
DOWNLOAD EBOOK →Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
Author: Ien Ang
Publisher: Routledge
Published: 2006-07-13
Total Pages: 194
ISBN-13: 1134796846
DOWNLOAD EBOOK →Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Author: Pertti Alasuutari
Publisher: SAGE
Published: 1999-08-31
Total Pages: 224
ISBN-13: 1849206732
DOWNLOAD EBOOK →Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
Published: 2006-01-24
Total Pages: 336
ISBN-13: 0596102275
DOWNLOAD EBOOK →Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: Knut Lundby
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2014-08-25
Total Pages: 752
ISBN-13: 3110272210
DOWNLOAD EBOOK →This handbook on Mediatization of Communication uncovers the interrelation between media changes and changes in culture and society. This is essential to understand contemporary trends and transformations. “Mediatization” characterizes changes in practices, cultures and institutions in media-saturated societies, thus denoting transformations of these societies themselves. This volume offers 31 contributions by leading media and communication scholars from the humanities and social sciences, with different approaches to mediatization of communication. The chapters span from how mediatization meets climate change and contribute to globalization to questions on life and death in mediatized settings. The book deals with mass media as well as communication with networked, digital media. The topic of this volume makes a valuable contribution to the understanding of contemporary processes of social, cultural and political changes. The handbook provides the reader with the most current state of mediatization research.
Author: Fraser P. Seitel
Publisher: Macmillan
Published: 2012-08-21
Total Pages: 249
ISBN-13: 023033833X
DOWNLOAD EBOOK →Discusses the rising importance of public relations in the business world and highlights some of the most important public relations moments in recent years, including Charlie Rangel's tax evasion, John Edwards' affair and love child, and Tiger Woods' cheating scandal.
Author: Edward Schiappa
Publisher: SUNY Press
Published: 2008-03-27
Total Pages: 230
ISBN-13: 0791474232
DOWNLOAD EBOOK →Argues that representational correctness can cause critics to miss the positive work that films and television shows can perform in reducing prejudice.
Author: Karen Ross
Publisher: McGraw-Hill Education (UK)
Published: 2003-12-16
Total Pages: 208
ISBN-13: 0335227635
DOWNLOAD EBOOK →“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Author: Kari Karppinen
Publisher: Fordham Univ Press
Published: 2013
Total Pages: 257
ISBN-13: 0823245128
DOWNLOAD EBOOK →Contends that the notions of media pluralism and diversity have been reduced to empty catchphrases or conflated with consumer choice and market competition.
Author: Stewart M. Hoover
Publisher: SAGE Publications
Published: 1997-01-31
Total Pages: 342
ISBN-13: 1506338690
DOWNLOAD EBOOK →The growing connections between media, culture and religion are increasingly evident in contemporary society, but until now have rarely been theoretically linked. The contributors to this volume effectively combine these areas into a coherent whole. The issues they examine include: the decline of religious institutions during the late twentieth century; the increasing autonomy and individualized practice of religion; and the surge of media and media-based icons that are often imbued with religious qualities, and the ensuing effect on cultural practices.
