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Rethinking Children as Consumers

Author: Cyndy Hawkins

Publisher: Taylor & Francis

Published: 2016-09-13

Total Pages: 182

ISBN-13: 1317205871

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

Understanding Children as Consumers

Author: David Marshall

Publisher: SAGE

Published: 2010-04-19

Total Pages: 282

ISBN-13: 0857026747

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What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Understanding Children as Consumers

Author:

Publisher:

Published: 2010

Total Pages: 262

ISBN-13: 9781446251539

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What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.

Children as Consumers

Author: James U. McNeal

Publisher: Free Press

Published: 1987

Total Pages: 264

ISBN-13:

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Valuing Children

Author: Nancy Folbre

Publisher: Harvard University Press

Published: 2009-06-30

Total Pages: 245

ISBN-13: 9780674033641

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While parents spend significant time as well as money on children, most estimates of the "cost" of children ignore the value of this time. Folbre provides a startlingly high but entirely credible estimate of the value of parental time per child by asking what it would cost to purchase a comparable substitute for it.

Children as Consumers

Author: Adrian Furnham

Publisher: Routledge

Published: 2008-01-28

Total Pages: 228

ISBN-13: 1134666926

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

The Material Child

Author: David Buckingham

Publisher: John Wiley & Sons

Published: 2013-04-26

Total Pages: 282

ISBN-13: 0745637442

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Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Rethinking Consumer Protection

Author: Thomas Tacker

Publisher: Rowman & Littlefield

Published: 2019-07-15

Total Pages: 188

ISBN-13: 1498577423

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This book explains how revamped consumer protection regulations, allowing greater individual choice, along with the government partially shifting to more of an advisory role, can save many thousands of lives annually, and make medicines and other products radically cheaper. Major case studies include the FDA, TSA passenger screening, and Uber versus taxis.

Rethinking Learning Disabilities

Author: Deborah P. Waber

Publisher: Guilford Press

Published: 2011-09-06

Total Pages: 257

ISBN-13: 1462503349

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Experts have yet to reach consensus about what a learning disability is, how to determine if a child has one, and what to do about it. Leading researcher and clinician Deborah Waber offers an alternative to the prevailing view of learning disability as a problem contained within the child. Instead, she shows how learning difficulties are best understood as a function of the developmental interaction between the child and the world. Integrating findings from education, developmental psychology, and cognitive neuroscience, she offers a novel approach with direct practical implications. Detailed real-world case studies illustrate how this approach can promote positive outcomes for children who struggle in school.