Author: Bob Negen
Publisher: Wiley + ORM
Published: 2010-12-28
Total Pages: 249
ISBN-13: 1118044703
DOWNLOAD EBOOK →If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Orville S. Rappold
Publisher: Sagwan Press
Published: 2018-02-09
Total Pages: 212
ISBN-13: 9781377305578
DOWNLOAD EBOOK →This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Richard Bell
Publisher:
Published: 2019-08-04
Total Pages: 218
ISBN-13: 9781082484131
DOWNLOAD EBOOK →Retail managers spend a large part of their day putting out fires. They chase problems and apply quick, immediate solutions. The solutions do not typically consider the whole system or surrounding areas that may be impacted. The solution, in essence, may create additional problems down the road or may not resolve the underlying issues of the problem. When problems arise, a Store Manager asks, "How Do I fix this problem now?"A Retail Consultant asks, "What does the problem really mean?"A Retail Consultant is a professional trained to look beneath the surface of problems. They collect data, observe established norms and behaviors as well examine contributing factors below the surface in regards to problems and dysfunctional environments. The bad news, your company will probably never offer you the support and expertise of problem-solving through a consultant.The good news, a Store Manager, can be the Retail Consultant for their store. This book covers the six main identifiers that contribute to a Store Managers understanding of a retail business. They include business performance, customers, employee/ environment, presentation/ assortment, competition, and processes. The Retail Consulting Principles walks you through creating a plan for lasting change. This method represents progressive steps in identifying and solving problems. The principles covered in this book include: Stating the Problem Managerial Diagnosis Discovery & Fact-Finding Connecting the Whole system Solutions Buy-in & Long-Term Change
Author: Women's Educational and Industrial Union (Boston, Mass.). Department of Research
Publisher:
Published: 1920
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOK →Author: Bob Phibbs
Publisher: John Wiley & Sons
Published: 2010-05-03
Total Pages: 279
ISBN-13: 0470587172
DOWNLOAD EBOOK →It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Author: Gerard Assey
Publisher: Gerard Assey
Published: 2021-08-23
Total Pages:
ISBN-13:
DOWNLOAD EBOOK →If you are in retail, then this book is a MUST! Uniquely designed to help transform you into a Master Retail Sales & Service Professional by helping you discover the secrets that drive the world’s top retail sales professionals, it will help you or your team create the habits and lasting changes by enabling you replace current unacceptable patterns that are costing your company sales with new ones, enabling you achieve your sales goals faster and more consistently. Unlike the traditional hard sell approach where you are constantly ‘pushing’ the customer to close right from the start- thus making the customer feel uncomfortable, manipulated or threatened, with the G.R.E.A.T. Sales Model, the salesperson takes time up front to build a sincere, committed relationship by investing time in learning about the customer’s needs. This helps build trust between the two. Then, every step of the sales process that follows is conducted with the relationship in mind, ensuring an enduring and lasting relationship, leading to repeat business and referrals. The G.R.E.A.T. Sales Model helps you in many ways: It first of all instills in you that only great service stands out. It gives you a structured approach to handling your customers which is an acronym for our 5 step powerful sales model- the key to successful retail selling: G-Greet customers R-Revealing questions-Understanding needs E-Explain, enlighten, engage, enthuse, excite, customers about your product A-Answer customer’s concerns and objections T-Techniques to help customers ‘buy’…as people, hate being sold! (Selling to the opposite sex, Generating additional sales, Suggesting complementary/ Add-on products- Up-selling/ Cross-selling) With this powerful model, most of your time is ‘invested’ in uncovering the customer’s needs and proving value of your product, before you actually recommend it, thus eliminating many objections. The G.R.E.A.T. Retail Sales & Service Workbook will provide you a step by step approach into professionalism where you will gain a full understanding of the psychology of both the buying and selling processes, working through these 5 steps, practicing and mastering the skills at each stage, so that they are developed and reinforced, thus enabling you ‘win, provide a positive experience and keep customers for life’!
Author: Service Industries Skill Council
Publisher:
Published: 2007
Total Pages:
ISBN-13: 9781741600827
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