Author: S. Roland Hall
Publisher: Taylor & Francis
Published: 1924
Total Pages: 590
ISBN-13: 9780824067588
DOWNLOAD EBOOK →Author: Jay Diamond
Publisher: Bloomsbury Publishing USA
Published: 2011-03-17
Total Pages: 449
ISBN-13: 1609019725
DOWNLOAD EBOOK →Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author: Jesko Perrey
Publisher: John Wiley & Sons
Published: 2013-01-02
Total Pages: 269
ISBN-13: 1118489519
DOWNLOAD EBOOK →Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author: Charles Mundy Edwards (Jr.)
Publisher: Prentice Hall
Published: 1981
Total Pages: 552
ISBN-13:
DOWNLOAD EBOOK →Author: Prashant K. Faldu
Publisher: Createspace Independent Publishing Platform
Published: 2014-10-20
Total Pages: 80
ISBN-13: 9781502910257
DOWNLOAD EBOOK →Retail Advertising promotes local companies and merchandisers' goods and services. This book is a complete guide for Retail Advertising, sales promotion, direct marketing, ROI of Sales promotion.
Author: Charles Mundy Edwards (Jr.)
Publisher:
Published: 1959
Total Pages: 726
ISBN-13:
DOWNLOAD EBOOK →Author: Ronald William Martin
Publisher:
Published: 1996
Total Pages: 0
ISBN-13: 9780965052719
DOWNLOAD EBOOK →