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Research Handbook on Digital Transformations

Author: F. Xavier Olleros

Publisher: Edward Elgar Publishing

Published: 2016-09-30

Total Pages: 480

ISBN-13: 1784717762

The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.

Handbook of Research on Digital Transformation Management and Tools

Author: Pettinger, Richard

Publisher: IGI Global

Published: 2022-06-30

Total Pages: 765

ISBN-13: 1799897656

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Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies

Author: Wynn, Martin George

Publisher: IGI Global

Published: 2021-10-15

Total Pages: 487

ISBN-13: 1799877140

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Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author: El-Gohary, Hatem

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 471

ISBN-13: 1799871940

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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Handbook of Digital Innovation

Author: Satish Nambisan

Publisher: Edward Elgar Publishing

Published: 2020-07-31

Total Pages: 320

ISBN-13: 1788119983

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Digital innovations influence every aspect of life in an increasingly digitalized world. Firms pursuing digital innovations must consider how digital technologies shape the nature, process and outcomes of innovation as well as long- and short-term social, economic and cultural consequences of their offerings. This Handbook contributes to a transdisciplinary understanding of digital innovation with a diverse set of leading scholars and their distinct perspectives. The ideas and principles advanced herein set the agenda for future transdisciplinary research on digital innovation in ways that inform not only firm-level strategies and practices but also policy decisions and science-focused investments.

Handbook of Research on Advancing Cybersecurity for Digital Transformation

Author: Sandhu, Kamaljeet

Publisher: IGI Global

Published: 2021-06-18

Total Pages: 460

ISBN-13: 1799869768

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Cybersecurity has been gaining serious attention and recently has become an important topic of concern for organizations, government institutions, and largely for people interacting with digital online systems. As many individual and organizational activities continue to grow and are conducted in the digital environment, new vulnerabilities have arisen which have led to cybersecurity threats. The nature, source, reasons, and sophistication for cyberattacks are not clearly known or understood, and many times invisible cyber attackers are never traced or can never be found. Cyberattacks can only be known once the attack and the destruction have already taken place long after the attackers have left. Cybersecurity for computer systems has increasingly become important because the government, military, corporate, financial, critical infrastructure, and medical organizations rely heavily on digital network systems, which process and store large volumes of data on computer devices that are exchanged on the internet, and they are vulnerable to “continuous” cyberattacks. As cybersecurity has become a global concern, it needs to be clearly understood, and innovative solutions are required. The Handbook of Research on Advancing Cybersecurity for Digital Transformation looks deeper into issues, problems, and innovative solutions and strategies that are linked to cybersecurity. This book will provide important knowledge that can impact the improvement of cybersecurity, which can add value in terms of innovation to solving cybersecurity threats. The chapters cover cybersecurity challenges, technologies, and solutions in the context of different industries and different types of threats. This book is ideal for cybersecurity researchers, professionals, scientists, scholars, and managers, as well as practitioners, stakeholders, researchers, academicians, and students interested in the latest advancements in cybersecurity for digital transformation.

Smart Management for Digital Transformation

Author: Belem Barbosa

Publisher:

Published: 2022

Total Pages:

ISBN-13: 9781799890096

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"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--

Handbook of Research on Digital Transformation Management and Tools

Author: Richard Pettinger

Publisher: Business Science Reference

Published: 2022

Total Pages: 450

ISBN-13: 9781799897644

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"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--

The Digital Transformation Playbook

Author: David L. Rogers

Publisher: Columbia University Press

Published: 2016-04-05

Total Pages: 267

ISBN-13: 0231541651

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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Digital Transformation and Innovative Services for Business and Learning

Author: Sandhu, Kamaljeet

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 282

ISBN-13: 179985177X

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In a world dependent on digital technologies, business corporations continually try to stay ahead of their competitors by adopting the most updated technology into their business processes. Many companies are adopting digital transformation models, data analytics, big data, data empowerment, and data sharing as key strategies and as service disruptors for information delivery and record management. Higher education institutions have adopted digital service innovation as a core to driving their business processes. Such services are key to ensuring efficiency and improving organizational performance. Digital Transformation and Innovative Services for Business and Learning is a collection of innovative research on the latest digital services and their role in supporting the digital transformation of businesses and education. While highlighting topics including brand equality, digital banking, and generational workforce, this book is ideally designed for managers, executives, IT consultants, industry professionals, academicians, researchers, and students.