Author: Bryan Smeltzer
Publisher: LiquidMind Press
Published: 2022-02-08
Total Pages: 235
ISBN-13: 1737188112
DOWNLOAD EBOOK →The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
Author: Andrew Sancton
Publisher: McGill-Queen's Press - MQUP
Published: 2000
Total Pages: 188
ISBN-13: 9780773521636
DOWNLOAD EBOOK →The idea that merging municipalities will improve local services and economic competitiveness has its roots deep in the nineteenth century. Municipalities in the US were first merged as early as 1848. However, despite being merged at the turn of the twentieth the city of New York was effectively bankrupt by 1975. In contrast metropolitan Boston - often seen as a recent success story in global competition - comprises 282 distinct municipalities. Outside the United States, forced municipal mergers were a popular policy in many European countries and Canadian provinces during the 1960s and 1970s. The city of Laval, just north of Montreal, and the "unicity" of Winnipeg owe their origins to this period – both amalgamations failed to meet their original objectives. Despite the emergence of "public choice" theory - which justifies municipal fragmentation on market principles - some politicians and public servants in the 1990s have continued to advocate municipal amalgamations as a means of reducing public expenditure, particularly in Ontario. In Merger Mania Andrew Sancton demonstrates that this approach has generally not saved money. He examines the history of amalgamation, as well as studying recent forced municipal mergers in Halifax, Toronto, Ottawa, Hamilton, and Sudbury. In the concluding chapter he examines the case for municipal amalgamation on the Island of Montreal and argues that those who would abolish locally elected municipal councils are obligated to explain very carefully - especially in light of evidence to the contrary - exactly why they think such drastic measures are necessary. A compelling examination of a timely issue, Merger Mania is a must-read for anyone interested in the politics of city governments. Andrew Sancton is professor of political science at University of Western Ontario and the author of several books on city politics.
Author: Conway, John F.
Publisher: James Lorimer & Company
Published: 2006
Total Pages: 476
ISBN-13: 9781550289053
DOWNLOAD EBOOK →In time for Alberta's and Saskatchewan's 100th anniversary of Confederation, political commentator and writer John Conway examines the unique way the West has shaped the rest of Canada. The Riel Rebellions, the Winnipeg General Strike, the founding of the CCF, Social Credit and Reform parties, the struggle for provincial control of resources -- much of the impetus for political, social and economic change in Canada has come from the West. From pre-Confederation to the present, author John Conway, himself a Westerner, tells the story of the colourful and controversial figures who molded the region. His lively history of the West and its peoples offers insight into the experience of Western Canadians and documents their contribution to Canadian economic and political life. The third edition of this popular and successful history describes Stephen Harper's arrival on the political scene, as well as the rise and fall of such figures as Grant Devine, Bill Vander Zalm, Glen Clark, Roy Romanow, and Stockwell Day. It also describes how the West, the cradle of Canadian social democracy, was transformed into the bastion of the right during the last decade.
Author: George Tombs
Publisher: ECW Press
Published: 2010-12-14
Total Pages: 451
ISBN-13: 1554903122
DOWNLOAD EBOOK →The unauthorised biography of Conrad Black, a modern day Citizen Kane.