Lanterna Rally

Author: Valerie M. Sue

Publisher: SAGE

Published: 2012

Total Pages: 265

ISBN-13: 1412992257

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish