Remote Service Technology Perception and its Impact on Customer-Provider Relationships

Remote Service Technology Perception and its Impact on Customer-Provider Relationships PDF

Author: Stefanie Paluch

Publisher: Springer Science & Business Media

Published: 2011-10-01

Total Pages: 438

ISBN-13: 3834969362

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Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference PDF

Author: Dawn R. Deeter-Schmelz

Publisher: Springer

Published: 2014-10-23

Total Pages: 399

ISBN-13: 3319117971

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Chatbot Research and Design

Chatbot Research and Design PDF

Author: Asbjørn Følstad

Publisher: Springer Nature

Published: 2021-02-02

Total Pages: 226

ISBN-13: 3030682889

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This book constitutes the proceedings of the 4th International Workshop on Chatbot Research and Design, CONVERSATIONS 2020, which was held during November 23-24, 2020, hosted by the University of Amsterdam. The conference was planned to take place in Amsterdam, The Netherlands, but changed to an online format due to the COVID-19 pandemic. The 14 papers included in this volume were carefully reviewed and selected from a total of 36 submissions. The papers in the proceedings are structured in four topical groups: Chatbot UX and user perceptions, social and relational chatbots, chatbot applications, and chatbots for customer service. The papers provide new knowledge through empirical, theoretical, or design contributions.

The Sustainable Global Marketplace

The Sustainable Global Marketplace PDF

Author: Mary Conway Dato-on

Publisher: Springer

Published: 2014-10-27

Total Pages: 564

ISBN-13: 3319108735

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.

Acceptance of Remote Services

Acceptance of Remote Services PDF

Author: Nancy Wünderlich

Publisher: Springer-Verlag

Published: 2010-08-09

Total Pages: 262

ISBN-13: 3834985333

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Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

Managing High-Tech Services Using a CRM Strategy

Managing High-Tech Services Using a CRM Strategy PDF

Author: Donald F. Blumberg

Publisher: CRC Press

Published: 2002-12-23

Total Pages: 376

ISBN-13: 1420025325

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As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin

How to Market Computers and Information Technology

How to Market Computers and Information Technology PDF

Author: Hamish E. Macarthur

Publisher: Springer

Published: 2016-07-27

Total Pages: 340

ISBN-13: 1349134023

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How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

Supply Chain Management: Text and Cases

Supply Chain Management: Text and Cases PDF

Author: Sople

Publisher: Pearson Education India

Published: 2011

Total Pages: 557

ISBN-13: 9332511691

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Supply Chain Management is essential for creating value for both customers and stakeholders. Effective supply chains help organizations to compete in both global and domestic markets. Supply Chain Management: Text and Cases addresses these issues in seven parts, which deal with the basics of the supply chain, sub-systems of the supply chain, tactical and operational decisions, strategic approach to the supply chain, measurements, controls and sustainability practices.

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