Relationship Marketing and Customer Relationship Management
Author: Annekie Brink
Publisher: Juta and Company Ltd
Published: 2008
Total Pages: 228
ISBN-13: 9780702177392
DOWNLOAD EBOOK →Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.