The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes PDF

Author: Margaret Mark

Publisher: McGraw Hill Professional

Published: 2001-02-06

Total Pages: 399

ISBN-13: 007138118X

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Refiguring Theological Hermeneutics

Refiguring Theological Hermeneutics PDF

Author: M. Grau

Publisher: Springer

Published: 2014-12-17

Total Pages: 201

ISBN-13: 1137324554

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Grau reconsiders the relationship between "logos" and "mythos" as a precondition to opening theological hermeneutics to discourse from other cultures and genres, other modes of telling and retelling.

Heroes for My Daughter

Heroes for My Daughter PDF

Author: Brad Meltzer

Publisher: Harper Collins

Published: 2012-04-10

Total Pages: 133

ISBN-13: 0062196596

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In this companion to his acclaimed and inspirational bestseller, Heroes for My Son, national bestselling novelist Brad Meltzer brings together the stories of fifty-five remarkable individuals, from intellectual explorers such as Marie Curie, Sally Ride, and Jane Goodall to cultural champions like Billie Jean King; from implacable public figures such as Rosa Parks and Winston Churchill to artistic icons such as Leonardo Da Vinci and Stevie Wonder; and beyond. Heroes for My Daughter is Meltzer’s collection of inspirational, real-life figures for his daughter, and yours, to learn how to lead a powerful, motivated, fulfilling life.

The Hero of This Book

The Hero of This Book PDF

Author: Elizabeth McCracken

Publisher: HarperCollins

Published: 2022-10-04

Total Pages: 142

ISBN-13: 0062971301

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Named a Top Ten Best Book of the Year by Time and People Named a Best Book of the Year by: Washington Post * Kirkus Reviews * New Yorker * Chicago Public Library * NPR * Oprah Daily * Philadelphia Enquirer A taut, groundbreaking, and highly acclaimed novel from bestselling and award-winning author Elizabeth McCracken, about a writer’s relationship with her larger-than-life mother—and about the very nature of writing, memory, and art Ten months after her mother’s death, the narrator of The Hero of This Book takes a trip to London. The city was a favorite of her mother’s, and as the narrator wanders the streets, she finds herself reflecting on her mother’s life and their relationship. Thoughts of the past meld with questions of the future: Back in New England, the family home is now up for sale, its considerable contents already winnowed. The narrator, a writer, recalls all that made her complicated mother extraordinary—her brilliant wit, her generosity, her unbelievable obstinacy, her sheer will in seizing life despite physical difficulties—and finds herself wondering how her mother had endured. Even though she wants to respect her mother’s nearly pathological sense of privacy, the woman must come to terms with whether making a chronicle of this remarkable life constitutes an act of love or betrayal. The Hero of This Book is a searing examination of grief and renewal, and of a deeply felt relationship between a child and her parents. What begins as a question of filial devotion ultimately becomes a lesson in what it means to write. At once comic and heartbreaking, with prose that delights at every turn, this is a novel of such piercing love and tenderness that we are reminded that art is what remains when all else falls away.

Heidegger, Art, and Postmodernity

Heidegger, Art, and Postmodernity PDF

Author: Iain D. Thomson

Publisher: Cambridge University Press

Published: 2011-04-29

Total Pages: 267

ISBN-13: 1139498975

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Heidegger, Art, and Postmodernity offers a radical new interpretation of Heidegger's later philosophy, developing his argument that art can help lead humanity beyond the nihilistic ontotheology of the modern age. Providing pathbreaking readings of Heidegger's 'The Origin of the Work of Art' and his notoriously difficult Contributions to Philosophy (From Enowning), this book explains precisely what postmodernity meant for Heidegger, the greatest philosophical critic of modernity, and what it could still mean for us today. Exploring these issues, Iain D. Thomson examines several postmodern works of art, including music, literature, painting and even comic books, from a post-Heideggerian perspective. Clearly written and accessible, this book will help readers gain a deeper understanding of Heidegger and his relation to postmodern theory, popular culture and art.

The Happy Hero

The Happy Hero PDF

Author: Solitaire Townsend

Publisher: Unbound Publishing

Published: 2017-10-10

Total Pages: 262

ISBN-13: 1911586386

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What if saving the world was good for you? That’s my promise in The Happy Hero. That you can be happier and healthier simply by making a difference to the world around you. I call this formula ‘positive+action’, and after decades of researching, writing about and living positive+action I’ve become convinced this the answer to enjoying a better life. I want to tell you stories of the people who have already discovered this secret. And set out the principles for how to feel good by doing good. Which sounds simple. Except that there’s so much that needs to change, where do you even start? Everyday our media finds another international crisis or health scare, another predator or disaster. We are subject to an overwhelming barrage of fear and negativity each time we open our phones or switch on the TV. We have been trained out of happiness by these stories and turned into the victims of our own lives rather than the heroes. The Happy Hero will offer a simple solution: stop worrying about the world and start making it better. Because new research shows that trying to make a difference, even in the smallest ways, can extend your life, improve your relationships and even help you recover from a cold! And luckily, many of the changes we need to make to build a better world, we should want to do anyway. In The Happy Hero I’ll share the emerging evidence of how heroism can make you happy. I’ll also provide practical examples for getting started. This book will even take on the most intractable and complicated problem facing all of us: climate change. And we’ll discover how solving it will solve so much more. The UK’s top medical journal recently reported that the best way to protect your heart and slim your waistline is to count the carbon rather than calories in your food. The US Military insists that renewable energy will make our countries energy independent and help reduce conflict by providing cheaper sources of power to the poorest. In our own lives, we know that saving energy simply saves money. Together we can cut even huge challenges like climate change down to size. And every step and every action will come with their own reward.

The Fallen Hero

The Fallen Hero PDF

Author: Katie Zhao

Publisher: Bloomsbury Publishing USA

Published: 2020-10-13

Total Pages: 339

ISBN-13: 1547601981

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This Chinese mythology-inspired middle-grade fantasy series continues as heroine Faryn Liu embarks on a quest to save her brother and defeat the demons--perfect for fans of the Aru Shah and Kiranmala and the Kingdom Beyond books. Faryn Liu thought she was the Heaven Breaker, a warrior destined to wield the all-powerful spear Fenghuang, command dragons, and defeat demons. But a conniving goddess was manipulating her all along . . . and her beloved younger brother, Alex, has betrayed her and taken over as the Heaven Breaker instead. Alex never forgave the people who treated him and Faryn like outcasts, and now he wants to wipe out both the demons and most of humanity. Determined to prevent a war and bring Alex back to her side, Faryn and her half-dragon friend Ren join the New Order, a group of warriors based out of Manhattan's Chinatown. She learns that one weapon can stand against Fenghuang--the Ruyi Jingu Bang. Only problem? It belongs to an infamous trickster, the Monkey King. Faryn sets off on a daring quest to convince the Monkey King to join forces with her, one that will take her to new places--including Diyu, otherwise known as the underworld--where she'll run into new dangers and more than one familiar face. Can she complete her mission and save the brother she loves, no matter the cost? This richly woven middle-grade fantasy series, full of humor, magic, and heart, will appeal to readers who love Roshani Chokshi and Sayantani DasGupta.

Ideologies of History in the Spanish Golden Age

Ideologies of History in the Spanish Golden Age PDF

Author: Anthony J. Cascardi

Publisher: Penn State Press

Published: 1997-09-15

Total Pages: 340

ISBN-13: 9780271025698

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Spain in the sixteenth and seventeenth centuries was in the throes of modernization arising from trade with the New World and the rise of an urban society. During this period, Spanish culture came to be dominated by the tension between an old regime of traditional values&—honor, lineage, purity of blood&—and these modernizing influences. Anthony J. Cascardi examines the literature of the Golden Age as the point at which tensions between the old and the new converged and proposes that this historical drama provided the context for subject-formation in early modern Spain. He examines how Spanish writers envisioned history and studies how these visions revealed or concealed contradictions between social values of their time, particularly between the value systems of caste and class. Ideologies of History in the Spanish Golden Age draws on recent theoretical paradigms in contemporary philosophy, psychoanalysis, political and social theory, and literary history to place Spain's major literary figures in challenging new contexts. By accounting for both modernizing desires and resistances to modernization, Cascardi provides readers interested in theories of ideology and history with a new way of looking at the literature of the Spanish Golden Age.

Real Hero Shit

Real Hero Shit PDF

Author: Kendra Wells

Publisher:

Published: 2022-02

Total Pages: 102

ISBN-13: 9781945820830

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Bastard Prince Eugene has decided on a whim that he will be a HERO . . . much to the dismay of the adventuring party of Michel, Hocus and Ani. But the decision is out of their hands, and they're forced to take him along on their travels. Life on the road is different than Eugene expected, but there's no time to wallow in pouty disappointment; townsfolk are going missing. It's the perfect opportunity for the prince to save the day, and even make his companions some coin! But unfortunately, his royal highness is about to learn the system that kept him safe in his silk-sheeted bed isn't particularly concerned with the well-being of anyone who isn't him. A funny, moving, tongue-in-cheek fantasy adventure!