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Rebranding Rule

Author: Kevin Sharpe

Publisher: Yale University Press

Published: 2013-06-30

Total Pages: 825

ISBN-13: 0300164912

In the climactic part of his three-book series exploring the importance of public image in the Tudor and Stuart monarchies, Kevin Sharpe employs a remarkable interdisciplinary approach that draws on literary studies and art history as well as political, cultural, and social history to show how this preoccupation with public representation met the challenge of dealing with the aftermath of Cromwell's interregnum and Charles II's restoration, and how the irrevocably changed cultural landscape was navigated by the sometimes astute yet equally fallible Stuart monarchs and their successors.

Rebranding Rule

Author: Kevin Sharpe

Publisher: Yale University Press

Published: 2013-07-23

Total Pages: 873

ISBN-13: 0300162014

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Branding For Dummies

Author: Bill Chiaravalle

Publisher: John Wiley & Sons

Published: 2011-03-01

Total Pages: 386

ISBN-13: 1118052846

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Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

Monarchy, Print Culture, and Reverence in Early Modern England

Author: Stephanie E. Koscak

Publisher: Routledge

Published: 2020-06-11

Total Pages: 374

ISBN-13: 1000038548

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This richly illustrated and interdisciplinary study examines the commercial mediation of royalism through print and visual culture from the second half of the seventeenth century. The rapidly growing marketplace of books, periodicals, pictures, and material objects brought the spectacle of monarchy to a wide audience, saturating spaces of daily life in later Stuart and early Hanoverian England. Images of the royal family, including portrait engravings, graphic satires, illustrations, medals and miniatures, urban signs, playing cards, and coronation ceramics were fundamental components of the political landscape and the emergent public sphere. Koscak considers the affective subjectivities made possible by loyalist commodities; how texts and images responded to anxieties about representation at moments of political uncertainty; and how individuals decorated, displayed, and interacted with pictures of rulers. Despite the fractious nature of party politics and the appropriation of royal representations for partisan and commercial ends, print media, images, and objects materialized emotional bonds between sovereigns and subjects as the basis of allegiance and obedience. They were read and re-read, collected and exchanged, kept in pockets and pasted to walls, and looked upon as repositories of personal memory, national history, and political reverence.

Sacral Kingship Between Disenchantment and Re-enchantment

Author: Ronald G. Asch

Publisher: Berghahn Books

Published: 2014-07-01

Total Pages: 288

ISBN-13: 1782383573

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France and England are often seen as monarchies standing at opposite ends of the spectrum of seventeenth-century European political culture. On the one hand the Bourbon monarchy took the high road to absolutism, while on the other the Stuarts never quite recovered from the diminution of their royal authority following the regicide of Charles I in 1649. However, both monarchies shared a common medieval heritage of sacral kingship, and their histories remained deeply entangled throughout the century. This study focuses on the interaction between ideas of monarchy and images of power in the two countries between the execution of Mary Queen of Scots and the Glorious Revolution. It demonstrates that even in periods when politics were seemingly secularized, as in France at the end of the Wars of Religion, and in latter seventeenth- century England, the appeal to religious images and values still lent legitimacy to royal authority by emphasizing the sacral aura or providential role which church and religion conferred on monarchs.

Cultural Histories of Law, Media and Emotion

Author: Katie Barclay

Publisher: Taylor & Francis

Published: 2022-07-21

Total Pages: 261

ISBN-13: 1000619842

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Cultural Histories of Law, Media and Emotion: Public Justice explores how the legal history of long-eighteenth-century Britain has been transformed by the cultural turn, and especially the associated history of emotion. Seeking to reflect on the state of the field, 13 essays by leading and emerging scholars bring cutting-edge research to bear on the intersections between law, print culture and emotion in Britain across the eighteenth and nineteenth centuries. Divided into three sections, this collection explores the ‘public’ as a site of legal sensibility; it demonstrates how the rhetoric of emotion constructed the law in legal practice and in society and culture; and it highlights how approaches from cultural and emotions history have recentred the individual, the biography and the group to explain long-running legal-historical problems. Across this volume, authors evidence how engagements between cultural and legal history have revitalised our understanding of law’s role in eighteenth-century culture and society, not least deepening our understanding of justice as produced with and through the public. This volume is the ideal resource for upper-level undergraduates, postgraduates and scholars interested in the history of emotions as well as the legal history of Britain from the late seventeenth to the nineteenth century.

Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 967

ISBN-13:

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Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Visualising Protestant Monarchy

Author: Julie Farguson

Publisher: Boydell & Brewer

Published: 2021

Total Pages: 423

ISBN-13: 1783275448

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The first comprehensive, comparative study of the visual culture of monarchy in the reigns of William and Mary and Queen Anne

To Meddle with Matters of State

Author: Christoph Ketterer

Publisher: V&R Unipress

Published: 2020-03-09

Total Pages: 401

ISBN-13: 3847010778

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Die Studie analysiert die politische Dimension protestantischer und römisch-katholischer Predigten an den Höfen von Karl II. (1660–1685) und Jakob II. (1685–1688/89), vor dem englischen Parlament und in den Kirchen Londons. Vor dem Hintergrund ungelöster politischer und konfessioneller Spannungen nach der Restauration, suchten Predigten mit Kritik an Machthabern und deren Beratung, Einfluss auf den religiösen und politischen Diskurs zu nehmen. Das Verhältnis von geistlicher und weltlicher Macht sowie der Umgang mit der multikonfessionellen Situation in England sind dabei zentrale Themen. Das Vorhandensein einer differenzierten Rezeptionskultur, für die Predigten als einmalige Aufführung und als Texte bedeutsam waren, zeigt die fortbestehende Wichtigkeit der Predigt in der Restauration. In this volume Christoph Ketterer analyses political preaching during the reigns of Charles II (1660–1685) and James II (1685–1688/89). He argues that the political importance of sermons preached at court, before Parliament and in the churches of London, is based on the unsolved political, and confessional tensions of the era. Preachers relatively freely discussed questions of religious tolerance, models of political power, and could offer counsel and criticism to those in power. They were in a position to influence the political and religious discourse of Restoration England. In addition, a refined culture of reception existed, and listeners, readers as well as preachers were acutely aware of the sermon genre's performative dimension. Sermons therefore continued to be of central importance for the political and religious discourse of the Restoration.

Literature and Party Politics at the Accession of Queen Anne

Author: Joseph Hone

Publisher: Oxford University Press

Published: 2017-12-08

Total Pages: 240

ISBN-13: 0192543814

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Literature and Party Politics at the Accession of Queen Anne is the first detailed study of the final Stuart succession crisis. It demonstrates for the first time the centrality of debates about royal succession to the literature and political culture of the early eighteenth century. Using previously neglected, misunderstood, and newly discovered material, Joseph Hone shows that arguments about Anne's right to the throne were crucial to the construction of nascent party political identities. Literary texts were the principal vehicle through which contemporaries debated the new queen's legitimacy. This book sheds fresh light on canonical authors such as Daniel Defoe, Alexander Pope, and Joseph Addison by setting their writing alongside the work of lesser known but nonetheless important figures such as John Tutchin, William Pittis, Nahum Tate, John Dennis, Henry Sacheverell, Charles Leslie, and other anonymous and pseudonymous authors. Through close historical analysis, it shows how this new generation of poets, preachers, and pamphleteers transformed older models of succession writing by Milton, Dryden, and others, and imbued conventional genres such as panegyric and satire with their own distinctive poetics. By immersing the major authors in their milieu, and reconstructing the political and material contexts in which those authors wrote, Literature and Party Politics demonstrates the vitality of debates about royal succession in early eighteenth-century culture.