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Rebrand Yourself, Retell Your Story

Author: Dr. Yasser Mattar

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2022-11-15

Total Pages: 180

ISBN-13: 981508478X

Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.

Platform

Author: Cynthia Johnson

Publisher: Lorena Jones Books

Published: 2019-02-05

Total Pages: 226

ISBN-13: 0399581375

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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Rebrand

Author: Bernard Kelvin Clive

Publisher: Blurb

Published: 2021-08-06

Total Pages: 326

ISBN-13: 9781542692748

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This book contains the following themes/titles: - Branding - Personal Branding - Rebranding - Reputation Management - Digital Marketing - Social Media Strategies - Artiste Brand Promotion - Author Branding - Book Publishing - Public Speaking - Podcasting. It is your Total branding guide.

Rebranding

Author: Jane Mitchell Eliasof

Publisher: Rowman & Littlefield

Published: 2022-03-11

Total Pages: 185

ISBN-13: 1538148919

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The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.

Rebranding China

Author: Xiaoyu Pu

Publisher: Stanford University Press

Published: 2019-01-08

Total Pages: 228

ISBN-13: 1503607860

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China is intensely conscious of its status, both at home and abroad. This concern is often interpreted as an undivided desire for higher standing as a global leader. Yet, Chinese political elites heatedly debate the nation's role as it becomes an increasingly important player in international affairs. At times, China positions itself not as a nascent global power but as a fragile developing country. Contradictory posturing makes decoding China's foreign policy a challenge, generating anxiety and uncertainty in many parts of the world. Using the metaphor of rebranding to understand China's varying displays of status, Xiaoyu Pu analyzes a rising China's challenges and dilemmas on the global stage. As competing pressures mount across domestic, regional, and international audiences, China must pivot between different representational tactics. Rebranding China demystifies how the state represents its global position by analyzing recent military transformations, regional diplomacy, and international financial negotiations. Drawing on a sweeping body of research, including original Chinese sources and interdisciplinary ideas from sociology, psychology, and international relations, this book puts forward an innovative framework for interpreting China's foreign policy.

Retail Rebranded

Author: Angie Bell

Publisher: BalboaPress

Published: 2014-03-02

Total Pages: 263

ISBN-13: 1452513163

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'Finally, a frog who knows how to put retail back on the map!' Retail Rebranded lets you in on the secrets big retailers dont want you to know in 5 key steps of how to reassess, reposition, rename, redesign and relaunch your brand to capture market share and compete in the contemporary global economy. It pushes you to adapt your business and starts a fire in your belly that makes you want to win against the big guys. Revolutionising the irrelevant business models of the past, this is an action-packed, engaging and easy-to-read retail bible that will put your brand back on the map! This book is filled with sage advice that will help Australian retail business get ahead an incredibly competitive marketplace. Angie Bell is right, small businesses are the lifeblood of our economy it is not the size of a business that matters anymore, but the way the business approaches the new economic reality with creative solutions to modern day challenges. Joe Hockey Treasurer, Commonwealth of Australia Since 2010, Angie has been the key driver for our Visual Merchandising project for 120 stores with amazing results. Our stores have had increases in category sales up to 60% in some cases due to the layout and in-store direction she has given. I have no hesitation in seeking her advice or recommending her services. Mark Sutton-General Manager, Paint Place Group of Stores, Australia Inspiring and informative! A timely aid for the sector and a must read for every retailer. Trevor Evans-CEO National Retail Association (NRA)

Marriage Rebranded

Author: Tyler Ward

Publisher: Moody Publishers

Published: 2014-06-13

Total Pages: 124

ISBN-13: 0802490743

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It didn’t take long for Tyler to realize he had no idea how to be married. When Tyler and Analee got married, they read marriage books, learned about each other’s personality and habits, and exhausted three-step relational formulas. Yet a year and a half after their wedding, they had fallen into a pattern of fighting and unhappiness. Tyler knew that he and his wife needed more than formulas and counseling sessions. They needed a vision for marriage that extended beyond just finding happiness and falling in love. They wanted a vision that dealt with the realities of life and gave them a picture of marriage worth fighting for. As a business professional who helps companies “rebrand” when their image doesn’t match up with their identity, Tyler realized that marriage has an image that doesn’t match up to what God designed it to be. Marriage Rebranded will help you replace four modern misconceptions about marriage with more timeless perspectives enlightened by biblical, personal, and historical studies. We need to rethink our modern brand of matrimony. It’s time for us to develop a new vision for marriage—a vision that’s worth fighting for.

Rebranding Worship

Author: Wayne Huirua

Publisher: Whitaker House

Published: 2015-07-09

Total Pages: 231

ISBN-13: 1629115770

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Worship has changed dramatically over the last thirty years, leaving many worship leaders, musicians, and participants confused about what “doing worship” actually means. In 2012, worship leader Wayne Huirua received a prophetic encouragement to read the Word and find out what worship really is. The revelation he received took him by surprise. Join Wayne as he reexamines biblical characters from Adam and Eve, who were the first to need worship, to Noah, whose worship really stood out, to Abraham, who finally “manned up” about worship, to Moses, who had serious insecurity issues about worship, and even to King David, who took worship to a whole new level. All these believers struggled with the same sins we do: pride, lust, anger, greed. But Wayne carefully demonstrates how their worship, and our worship, can bring us out of sin and into oneness with God—the ultimate meaning of worship. This book will guide your revelation about the role of worship in your own life: Are you doing what is right in your own eyes, or doing what is right in God’s? Are you a true worshipper? And most important, are you living in oneness with God?