Lanterna Rally
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Raising More Money
Author: Terry Axelrod
Publisher: Elton-Wolf Publishing
Published: 2004
Total Pages: 264
ISBN-13:
DOWNLOAD EBOOK →Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.
The Point of Entry Handbook
Author: Terry Axelrod
Publisher:
Published: 2005
Total Pages: 0
ISBN-13: 9780970045553
DOWNLOAD EBOOK →Terry Axelrod's book offers a deeper insight into the design of the Point of Entry, a cornerstone of the Raising More Money Model. Included are concrete examples, forms, and timelines, as well as a complete review of the Raising More Money Model.
Raising More Than Money
Author: Doug Carter
Publisher: Thomas Nelson Publishers
Published: 2007
Total Pages: 0
ISBN-13: 9781418519575
DOWNLOAD EBOOK →"People do not enter ministry because they like to ask for money, but most discover quickly that raising funds is essential if ministry is going to succeed. In raising more than money, Doug M. Carter, Senior Vice President of EQUIP, shows that stewardship, raising money, raising Christian communities and lifting up the cause of Christ doesn't just aid ministry; it is ministry. Using examples he has collected in his more than forty years in the ministry of development, Doug explains how to build relationships into stewardship, and then create powerful partnerships for ministry." --Inside cover.
How to Write Fundraising Materials that Raise More Money
Author: Tom Ahern
Publisher: Emerson & Church, Publishers
Published: 2007
Total Pages: 196
ISBN-13: 9781889102313
DOWNLOAD EBOOK →Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
The Point of Entry Handbook
Author: Terry Axelrod
Publisher:
Published: 2002
Total Pages: 263
ISBN-13: 9780970045522
DOWNLOAD EBOOK →"Imagine a one-hour sizzling introductory event that tells your organization's story powerfully enough to inspire each guest to become involved in some way. Terry Axelrod, international fundraising expert and founder of the Raising More Money Model, walks you through the steps to customize the ideal Point of Entry for your organization's unique needs. Learn how other organizations have been successful in implementing the Raising More Money Model and creating a lasting legacy of a self-sustaining system that generates lifelong donors."--Publisher description.
Raising More Money with Newsletters Than You Ever Thought Possible
Author: Tom Ahern
Publisher: Emerson & Church, Publishers
Published: 2005
Total Pages: 132
ISBN-13: 9781889102078
DOWNLOAD EBOOK →Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Putting the Fun in Fundraising
Author: Robin Thompson
Publisher:
Published: 2020-07-30
Total Pages:
ISBN-13: 9780578669267
DOWNLOAD EBOOK →This book is an easy-to-read overview of what you need to know to be an important part of a nonprofit organization. It outlines simple ideas for creating and implementing a successful fundraising strategy. Included are fundraising myths and realities and the common mistakes of nonprofit organizations. It shares concepts for success that are fun, exciting, and doable by any nonprofit organization.
The Money-Raising Nonprofit Brand
Author: Jeff Brooks
Publisher: John Wiley & Sons
Published: 2014-03-04
Total Pages: 256
ISBN-13: 111858340X
DOWNLOAD EBOOK →Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Effective Telephone Fundraising
Author: Stephen F. Schatz
Publisher: John Wiley & Sons
Published: 2010-03-09
Total Pages: 383
ISBN-13: 0470617683
DOWNLOAD EBOOK →An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
