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Author: Sharon Hartin Iorio
Publisher: Routledge
Published: 2014-04-04
Total Pages: 259
ISBN-13: 1135628629
DOWNLOAD EBOOK →This book shows how new coverage can be expanded through using qualitative methods developed in the social sciences.
Author: Bonnie Brennen
Publisher: Routledge
Published: 2012-11-12
Total Pages: 249
ISBN-13: 1136200886
DOWNLOAD EBOOK →This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author: Bonnie S. Brennen
Publisher: Taylor & Francis
Published: 2017-06-26
Total Pages: 255
ISBN-13: 1315435969
DOWNLOAD EBOOK →Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.
Author: Klaus Bruhn Jensen
Publisher: Routledge
Published: 2013-04-15
Total Pages: 353
ISBN-13: 1134590008
DOWNLOAD EBOOK →This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author: David L. Altheide
Publisher: SAGE
Published: 2013
Total Pages: 169
ISBN-13: 1452230056
DOWNLOAD EBOOK →Qualitative Media Analysis
Author: Sharon Hartin Iorio
Publisher: Routledge
Published: 2014-04-04
Total Pages: 352
ISBN-13: 1135628610
DOWNLOAD EBOOK →This volume highlights the integration of qualitative research methods into traditional journalism, offering new ways of expanding and enhancing news coverage. Designed for readers without prior experience in social science research, this collection presents a wide variety of qualitative techniques and their applications in journalistic practice. The work brings together contributions from professional journalists and journalism scholars who are highly experienced in conducting qualitative research. These experts demonstrate how valid, reliable qualitative procedures can be used to increase coverage and offer new insights. Written in a straightforward, reader-friendly style, features in this volume include: *real-world examples from contemporary newsrooms and interviews with practicing journalists who use the techniques of qualitative research in reporting; *a rationale for the use of qualitative methods in journalism, with an illustration of how various qualitative methods tie together; *step-by-step instructions for applying each methodology; *a solid foundation for understanding the history and theory behind qualitative research and its usefulness in journalism; *chapters on pairing qualitative and quantitative methods in journalism and on detailing partnerships between academics and professional journalists to facilitate newsroom research and reporting; and *a discussion of "objectivity" in qualitative research and in journalism that offers an ethic for journalists of today. The methodologies covered here include oral and life histories, textual analysis, focused interviews, ethnographies, focus groups, and case studies. In addition, a recently developed technique, civic mapping, is presented as a qualitative tool for reporting. Qualitative Research in Journalism is an indispensable resource for current and future journalists interested in enhancing their coverage of the news.
Author: Angela M. Cirucci
Publisher: Routledge
Published: 2022-02-14
Total Pages: 188
ISBN-13: 1000532461
DOWNLOAD EBOOK →A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.
Author: Anders Hansen
Publisher: Bloomsbury Publishing
Published: 2018-09-12
Total Pages: 462
ISBN-13: 1350306649
DOWNLOAD EBOOK →This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author: Margaret A. Morrison
Publisher: SAGE
Published: 2012
Total Pages: 241
ISBN-13: 1412987245
DOWNLOAD EBOOK →This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
