Author: Roger J. Baran
Publisher: Taylor & Francis
Published: 2016-12-08
Total Pages: 450
ISBN-13: 1317419332
DOWNLOAD EBOOK →This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author: United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection
Publisher:
Published: 2000
Total Pages: 100
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
Published: 2003
Total Pages: 10
ISBN-13:
DOWNLOAD EBOOK →Author: The Law The Law Library
Publisher: Createspace Independent Publishing Platform
Published: 2018-11-05
Total Pages: 100
ISBN-13: 9781729676134
DOWNLOAD EBOOK →Telemarketing Sales Rule (TSR) (US Federal Trade Commission Regulation) (FTC) (2018 Edition) The Law Library presents the complete text of the Telemarketing Sales Rule (TSR) (US Federal Trade Commission Regulation) (FTC) (2018 Edition). Updated as of May 29, 2018 The Commission adopts two final amendments to the TSR. The first is an amendment making explicit a prohibition in the TSR on telemarketing calls that deliver prerecorded messages without a consumer's express written agreement to receive such calls. This amendment also requires that all prerecorded telemarketing calls provide specified opt-out mechanisms so that consumers can opt out of future calls. The amendment is necessary because the reasonable consumer would consider prerecorded telemarketing messages to be coercive or abusive of such consumer's right to privacy. This book contains: - The complete text of the Telemarketing Sales Rule (TSR) (US Federal Trade Commission Regulation) (FTC) (2018 Edition) - A table of contents with the page number of each section
Author: Martin Leiman
Publisher: Nova Science Publishers
Published: 2007
Total Pages: 0
ISBN-13: 9781594548871
DOWNLOAD EBOOK →In recent years, Congress has enacted several federal laws addressing telemarketing fraud and practices. As a result, both the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) have established regulations covering the $720 billion telemarketing industry in the United States. It is estimated that consumers lose over $40 billion a year to fraudulent telemarketers. Although the vast majority of telemarketers are legitimate business people attempting to sell a particular product or service, there are unscrupulous individuals and companies violating telemarketing rules and promoting various fraudulent schemes aimed at parting consumers from their money. The FCC, FTC, and several consumer groups and government/business partnerships identified in this book provide extensive information on telemarketing. This book provides summaries of the federal laws and regulations particular to telemarketing, the establishment of a national do-not-call registry, and on the options that are available to consumers to attempt to limit the calls that they receive from telemarketers and to report questionable telemarketing practices to local or federal authorities.
Author: The Law The Law Library
Publisher: Createspace Independent Publishing Platform
Published: 2018-11-05
Total Pages: 168
ISBN-13: 9781729676059
DOWNLOAD EBOOK →Telemarketing Sales - Amendments (US Federal Trade Commission Regulation) (FTC) (2018 Edition) The Law Library presents the complete text of the Telemarketing Sales - Amendments (US Federal Trade Commission Regulation) (FTC) (2018 Edition). Updated as of May 29, 2018 In this document, the Commission adopts amendments to the Telemarketing Sales Rule ("TSR" or "Rule") that address the telemarketing of debt relief services. These amendments define debt relief services, prohibit debt relief providers from collecting fees until after services have been provided, require specific disclosures of material information about offered debt relief services, prohibit specific misrepresentations about material aspects of debt relief services, and extend the TSR's coverage to include inbound calls made to debt relief companies in response to general media advertisements. The amendments are necessary to protect consumers from deceptive or abusive practices in the telemarketing of debt relief services. This book contains: - The complete text of the Telemarketing Sales - Amendments (US Federal Trade Commission Regulation) (FTC) (2018 Edition) - A table of contents with the page number of each section
Author: The Law The Law Library
Publisher: Createspace Independent Publishing Platform
Published: 2018-11-05
Total Pages: 102
ISBN-13: 9781729676141
DOWNLOAD EBOOK →Telemarketing Sales Rule (US Federal Trade Commission Regulation) (FTC) (2018 Edition) The Law Library presents the complete text of the Telemarketing Sales Rule (US Federal Trade Commission Regulation) (FTC) (2018 Edition). Updated as of May 29, 2018 In this document, the Commission adopts amendments to the Telemarketing Sales Rule ("TSR" or "Rule"). These amendments define and prohibit the use of certain payment methods in all telemarketing transactions; expand the scope of the advance fee ban for recovery services; and clarify certain provisions of the Rule. The amendments are necessary to protect consumers from deceptive or abusive practices in telemarketing. This book contains: - The complete text of the Telemarketing Sales Rule (US Federal Trade Commission Regulation) (FTC) (2018 Edition) - A table of contents with the page number of each section